this is your sign to go to pop-ups in nyc

@kristengoesplaces

2.8K followers · usually 1.3K views a post

Views

34.3K

Likes

4.7K

Comments

28

Shares

401

SoundTikTok sound · original sound - jesperhalle

Promoted product

David Protein

28g protein. 150 calories. 0g sugar. More protein and fewer calories help you increase muscle and decrease body fat. ~50% more protein per calorie (CFP) than any bar.

Why it worked

The video effectively uses a "haul" or "finds" format, showcasing desirable products and experiences from popular brands at NYC pop-ups. The inclusion of multiple well-known brands and the aspirational nature of attending exclusive events likely drove engagement.

Summary

The video showcases various pop-up events in NYC, featuring collaborations between brands like Josie Maran and David Protein, and Summer Fridays and Softside. It highlights the products and experiences available at these temporary locations, including ice cream and merchandise.

Structure

1Introduction to NYC pop-ups
2Showcasing Josie Maran x David Protein collaboration
3Highlighting Summer Fridays x Softside ice cream
4Featuring Glossier merchandise at a pop-up

Original caption

went pop-up maxxing and these are all the free things I got!!! #nyc #nycthingstodo #nycpopup thank you @Josie Maran @David Protein @Summer Fridays @SoftSide @Glossier !!!!

More from @kristengoesplaces

Product placement

Josie Maran (cosmetics brand, appears on screen as part of a collaboration name, does not act) x David Protein (ice cream brand, appears on screen as part of a collaboration name and on cups, acts by being served) Summer Fridays (skincare brand, appears on screen as part of a collaboration name and on a sticker on a cup, acts by being associated with a product) Softside (ice cream shop, appears on screen as part of a collaboration name and on a sign, acts by being the location of a pop-up) Glossier (beauty brand, appears on screen as part of a collaboration name, does not act)

On-screen text

this is your sign to go to pop-ups in nyc josie maran x david protein summer fridays x softside MENU SUMMER FRIDAYS SEPHORA VANILLA PISTACHIO PINK GUAVA SUNDAES VANILLA CAKE SUNDAE PINK GUAVA SUNDAE PISTACHIO CRUMBLE SUNDAE glossier balmdega

Matcha 116 in the West Village!! I’d give this one a 9.5/10– great quality match

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Matcha 116

280.2Kviews@kristengoesplaces

half of that was straight up rock climbing btw in case nobody tells you (still l