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Matcha 116
@kristengoesplaces
2.8K followers · usually 1.2K views a post
Views
272.6K
Likes
45.2K
Comments
187
Shares
6.0K
Promoted product
Matcha 116
Why it worked
The video effectively uses visually appealing shots of the matcha latte and the preparation process, combined with a concise and positive review, to entice viewers to try the drink.
Summary
The video showcases a vanilla matcha latte from Matcha 116 in the West Village, giving it a high rating for its smooth, creamy, and bold flavor. The creator notes it is a bit expensive at $11.50.
Structure
- 1Showcase of the matcha latte
- 2Creator preparing the matcha latte
- 3Close-up of the finished matcha latte
- 4Creator holding and reviewing the matcha latte
- 5Final shot of the matcha latte
Product placement
Matcha 116 (a cafe) ACTS - it is the place where the matcha latte is made and served. Removing it would change what happens in the video. Matcha 116 (the drink) ACTS - it is the product being reviewed and consumed. Removing it would change what happens in the video.
Original caption
Matcha 116 in the West Village!! I’d give this one a 9.5/10– great quality matcha that is smooth, creamy, and still has that bold matcha flavor without any overpowering sweetness! A bit on the expensive side, this was $11.50! 🍵 #matcha116 #nycmatcha #nyc #matcha
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