The new Oxyshred flavor pink lemonade is now at Woolworths

@bethiakitaa

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SoundTikTok sound · original sound - bethiakitaa

Promoted product

OxyShred Energy

Unlike other energy drinks, we’re designed to do more — our formula not only boosts your energy (without the crash!), but is a better - for - you option that also helps you burn fat and enhance your mood.

17 videos7 creators

Why it worked

The video leverages a relatable 'afternoon slump' pain point and provides a simple, accessible solution, making the product feel like a convenient lifestyle upgrade rather than a forced advertisement.

Summary

The creator visits a Woolworths grocery store to purchase and review the new pink lemonade flavor of OxyShred Energy drink. She highlights the product's refreshing taste, zero-sugar content, and aesthetic packaging as a solution for an afternoon energy slump.

Structure

1Announcement of new flavor availability
2Visit to local grocery store
3Product unboxing and first taste
4

Original caption

Love love love @OxyShred Energy pink lemonade flavour 💖🍋#oxyshred #oxyshredenergy #pinklemonade #energydrink #woolworths

More from @bethiakitaa

Product placement

OxyShred Energy (a) ACTS: the creator demonstrates the product, opens the can, and drinks it, while describing its flavor and benefits. Woolworths (b) APPEARS: the store logo and interior are shown as the location where the product was purchased; removing it would not change the video's focus on the drink.

Call to action

go to your Woolies and get yours today

On-screen text

New Oxyshred pink lemonade 💖🍋

Transcript

The new Oxyshred flavor pink lemonade is now at Woolworths and I had to try it. That 3 p.m. crash really started to hit me so I went to my local Woolies today and I found it. With the weather warming up, it's the perfect flavor for this afternoon pick-me-up. Slightly sweet but super refreshing. And how cute is the pink packaging? Giving you clean energy with zero sugar, go to your Woolies and get yours today.