New flavour drop: Sour slaps Oxyshred 🌈⚡

@bethiakitaa

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Promoted product

OxyShred Energy

Unlike other energy drinks, we’re designed to do more — our formula not only boosts your energy (without the crash!), but is a better - for - you option that also helps you burn fat and enhance your mood.

39 videos15 creators

Why it worked

The video leverages a 'new flavor drop' announcement, which creates immediate urgency and excitement, combined with a relatable, high-energy review style that feels authentic.

Summary

The creator reviews the new 'Sour Slaps' flavor of OxyShred Energy drink, highlighting its taste and benefits before a workout. She encourages viewers to purchase the product at 7-Eleven.

Structure

1Introduction of the new flavor
2Opening and tasting the drink
3Describing the flavor profile
4Highlighting product benefits

Original caption

Obsesseddd with this one @OxyShred Energy @ehplabs @Zac Perna #oxyshred #oxyshredenergy #oxyshredbiggercan #newflavor #preworkout

More from @bethiakitaa

Product placement

OxyShred Energy: (a) ACTS — the creator opens, drinks, and reviews the product, describing its flavor and benefits; it is the subject of the video. EHPlabs: (b) APPEARS — mentioned in the caption as the parent brand. Zac Perna: (b) APPEARS — mentioned in the caption and on the can label as the creator/partner of the flavor.

Call to action

Go and get these from 7-Eleven today.

On-screen text

New flavour drop: Sour slaps Oxyshred 🌈⚡

Transcript

Zac Perna has just released a new Oxyshred flavour and we're going to taste test it together. Sour slaps. I am so insanely excited to try this. I have only heard good things about this drink. The bigger cans, 500ml cans. Cheers. It tastes like if a bag of Skittles were in a can. Guys, it's so good. Now Zac definitely cooked with this one. Bigger 500ml can, more energy, still zero sugar, zero crash. I just know the workout today is going to be fire. Go and get these from 7-Eleven today.