longchamp mocha 🧸🥐🤎

@raya.kiza

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SoundTikTok sound · original sound - overlaysssxoxo

Promoted product

Longchamp Le Pliage

Discover our collection: handbags, small leather goods, luggage, footwear, ready-to-wear. Free 30-day returns for items in our collection.

Why it worked

The video leverages the popular 'what's in my bag' aesthetic trend, which naturally highlights the product's utility and style in a relatable, low-pressure way.

Summary

The creator performs a 'what's in my bag' style video, showcasing the items she packs into her Longchamp Le Pliage tote bag for the fall semester.

Structure

1Creator displays the empty Longchamp bag
2Creator packs a Rhodie pouch into the bag
3Creator adds a Kindle and other accessories
4Creator shows the fully packed bag

Product placement

Longchamp Le Pliage (a) acts: the creator demonstrates its capacity by packing it with various items; removing it would change the video as it is the subject of the 'what's in my bag' content. Rhodie (a) acts: the creator places a pouch from this brand into the bag; removing it would change the video. Kindle (a) acts: the creator places a Kindle into the bag; removing it would change the video.