@clubworldtravel — 5x breakout

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WE SHOULDN'T HAVE TO MAKE THIS VIDEO 💔

@clubworldtravel

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Clubworld Travel

Why it worked

The video likely resonated due to its emotional appeal and direct confrontation of a common issue on social media – online abuse. By sharing a personal plea from the perspective of a business owner defending her staff, it humanized the brand and tapped into a shared frustration with online negativity, encouraging empathy and engagement.

Summary

A travel agency owner addresses the abuse their staff receives on social media, emphasizing that behind every business account is a real person. She pleads for an end to the abusive language and encourages those interested in their services to contact them directly.

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Transcript, structure and on-screen text

5 beats, a 184-word transcript and 2 lines of on-screen text — the parts you need to write your own version.

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Original caption

📢 A MESSAGE TO THE KEYBOARD WARRIORS… Social media should never be an excuse to abuse people. Behind every business account is a REAL PERSON. A member of staff. Someone simply trying to do their job. Recently, Claire and other members of our Clubworld Travel team have received a completely unacceptable level of abuse, insults and nasty comments online. We welcome questions. We welcome feedback. We understand that not every holiday, deal or post will be for everyone. But personal abuse? Absolutely not. If you see one of our offers and it isn’t for you… please just scroll on. 👋 There is absolutely no need to attack, insult or belittle the person on the other side of the screen. A simple rule: 👉 If you wouldn’t say it to someone’s face, don’t type it from behind a keyboard. Our team works incredibly hard every day helping people organise holidays, cruises, sporting events and unforgettable experiences — and they deserve to be treated with the same basic respect that everyone else does. ❤️ So from Claire and everyone at Clubworld Travel… Be kind. Be respectful. And if it’s not for you, just keep scrolling. 💙 #BeKind #TravelAgent #Travel #NorthernIreland #SocialMedia