Not sure how you're supposed to see where you're going like this 😭

@parc.uk

4.7K followers · usually 6.3K views a post

Views

468.8K

Likes

5.5K

Comments

70

Shares

1.4K

SoundTikTok sound · original sound - parc.uk

Promoted product

Parc

Download Parc by Erin Short on the App Store. See screenshots, ratings and reviews, user tips and more games like Parc.

20 videos2 creators

Why it worked

The video leverages a shocking and dangerous driving incident to grab attention, then pivots to a relevant, albeit tangential, promotion for a parking-related service, creating a memorable and shareable piece of content.

Summary

The video shows a red Mini convertible driving on a dual carriageway with its bonnet fully open, obscuring the windscreen. The creator highlights the dangerous situation and promotes their app, PARC, which helps users deal with parking fines.

Structure

1Showcasing a Mini with its bonnet up on a dual carriageway
2Highlighting the danger and lack of visibility
3Mentioning PARC's inability to help with this specific issue
4

Original caption

Not sure how you're supposed to see where you're going like this 😭 This Mini was spotted driving down a dual carriageway with its bonnet completely up and covering most of the windscreen. Parc definitely can't help with this one… but we can make sure parking fines are one less thing you have to worry about 😂 #CarFails #UKDrivers #CarCommunity #Parc

More from @parc.uk

Product placement

PARC (app): helps users beat unfair parking fines. It ACTS by allowing users to contest parking tickets. Removing it would change the video's context and purpose. Mini (car): appears in the video. Removing it would change the visual content but not the core message about the driving incident.

Call to action

Download PARC

On-screen text

PARC Mini spotted driving down dual carriageway with bonnet completely covering the windscreen.

Transcript

Not sure how you're supposed to see where you're going like this 😭 This Mini was spotted driving down a dual carriageway with its bonnet completely up and covering most of the windscreen. Parc definitely can't help with this one… but we can make sure parking fines are one less thing you have to worry about 😂