A couple got a bus lane fine after a camera misread the woman's clothing as a number plate

@parc.uk

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SoundTikTok sound · I walk this earth all by myself Ekkstacy

Promoted product

Parc

Download Parc by Erin Short on the App Store. See screenshots, ratings and reviews, user tips and more games like Parc.

28 videos2 creators

Why it worked

The video leverages a relatable and absurd real-life situation (being fined due to clothing) to highlight the problem of unfair parking tickets, positioning the promoted service (PARC) as the solution.

Summary

A couple received a bus lane fine because a camera misinterpreted the word "KNITTER" on the woman's t-shirt as their car's license plate, "KN19 TER". The council later admitted the error and canceled the fine, highlighting the service PARC offers to help contest unfair parking tickets.

Structure

1Couple receives an unfair bus lane fine.
2Camera misreads clothing as a license plate.
3The fine is eventually canceled due to the error.
4

Original caption

Fined… because of someone's T shirt 😭 A couple were handed a £60 bus lane fine after council cameras apparently mistook the word "KNITTER" on a pedestrian's top for their registration plate, KN19TER. They weren't even in the city at the time, and the council later admitted the mistake and cancelled the fine. Parc can't stop every system getting things wrong, but it can make sure forgetting to pay for parking is one less thing to worry about 🚗 #CarNews #UKDrivers #ParkingTickets #Parc

More from @parc.uk

Product placement

PARC (ACTS - it is a service that helps users beat unfair parking fines, and the video is promoting this service by showing a case where it could be useful. Removing it would change the video's purpose and message.)

Call to action

Download PARC

On-screen text

PARC A couple got a bus lane fine after a camera misread the woman's clothing as a number plate KN19 TER

Transcript

A couple got a bus lane fine after a camera misread the woman's clothing as a number plate. KN19 TER. A couple got a bus lane fine after a camera misread the woman's clothing as a number plate. KN19 TER. A couple got a bus lane fine after a camera misread the woman's clothing as a number plate. KN19 TER. A couple got a bus lane fine after a camera misread the woman's clothing as a number plate. KN19 TER. A couple got a bus lane fine after a camera misread the woman's clothing as a number plate. KN19 TER. A couple got a bus lane fine after a camera misread the woman's clothing as a number plate. KN19 TER. A couple got a bus lane fine after a camera misread the woman's clothing as a number plate. KN19 TER.