Hi friends! How's your summer been?

@colefamilyvalues

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SoundTikTok sound · original sound - colefamilyvalues

Promoted product

H-E-B

Why it worked

The video taps into a popular trend ('girl dinner') and presents a relatable family scenario, while seamlessly integrating a promotion for H-E-B's convenient delivery service. The use of a well-known grocery brand and the emphasis on ease and speed likely resonated with viewers.

Summary

A family prepares a "girl dinner" charcuterie board using groceries delivered by H-E-B. The video highlights H-E-B's delivery service as a convenient way to get ingredients quickly.

Structure

1Greeting and summer check-in
2Recap of recent activities (work, travel, unpacking)
3Idea for a "girl dinner"
4Showcasing H-E-B delivery and its benefits
5Assembling the charcuterie board
6Call to action to use H-E-B delivery

Product placement

H-E-B: grocery store and delivery service. It ACTS as the source of all food items for the 'girl dinner' board. Removing it would mean the video could not be made as presented. H-E-B bag: appears as a branded container for groceries. Removing it would not change what happens in the video.

Original caption

#ad // We've been seeing "girl dinner" content everywhere, and our girls have been asking to try it! So we partnered with H-E-B to make it happen! H-E-B Now delivers in as little as an hour, so give yourself a break, use H-E-B delivery, and let dinner come to you! #heb @H-E-B #girldinner

More from @colefamilyvalues

Call to action

give yourself a break, use H-E-B delivery, and let dinner come to you!

On-screen text

#AD We've been seeing "girl dinner" content everywhere, and our girls have been asking to try it! So we partnered with H-E-B to make it happen! H-E-B Now delivers in as little as an hour, so give yourself a break, use H-E-B delivery, and let dinner come to you! #heb @H-E-B #girldinner

Transcript

Hi friends! How's your summer been? We've been working hard and playing hard and on a night like this Marcus had just left for work out of state And we just finished unpacking from our trip Then I remembered The girls have been wanting to do a "girl dinner" We're H-E-B ambassadors and I used H-E-B Now to get everything delivered in as little as an hour We're excited to share that H-E-B Delivery offers more delivery times and lowered fees So give yourself a break Use H-E-B Delivery and let dinner come to you!

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