Summer is in full swing!

@lauren_in_louisville

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SoundTikTok sound · original sound - lauren_in_louisville

Promoted product

Magnum ice cream

3 videos3 creators

Why it worked

The video taps into the relatable desire for summer indulgence and social gatherings, positioning Magnum ice cream as a key component of a luxurious and enjoyable experience. The creator's enthusiasm and the appealing visuals of the ice cream and the gathering create a strong aspirational pull.

Summary

The creator shares how she is enjoying summer by hosting friends for a backyard gathering featuring charcuterie, crafts, and Magnum ice cream bars. She highlights the iconic chocolate shell and creamy ice cream, encouraging viewers to stock up on Magnum bars for their own summer celebrations.

Structure

1Introduction to summer vibes and gathering friends
2Showcasing charcuterie, crafts, and Magnum ice cream
3Highlighting the quality and texture of Magnum ice cream bars
4Demonstrating the purchase of various Magnum flavors

Original caption

Enjoy little luxuries this summer, like crafts & charcuterie with friends, and of course Magnum Ice Cream Bars! @Magnum Ice Cream (US) #MagnumPartner

More from @lauren_in_louisville

Product placement

Magnum Ice Cream (US) ACTS - it is shown being eaten, its packaging is displayed, and its taste and texture are described. Removing it would change the video's focus and content. The video is a paid partnership with Magnum Ice Cream.

Call to action

Be sure to add Magnum ice cream bars to your next grocery run.

On-screen text

00:00 Summer is in full swing! 00:01 00:02 So let's amplify those summer vibes. 00:03 Have the friends over for a little backyard charcuterie, a craft and of course Magnum Ice Cream Bars! 00:04 00:05 00:06 00:07 00:08 00:09 This summer I've teamed up with Magnum Ice Cream to show you how we are living our best summer lives. 00:10 00:11 00:12 00:13 That's right. 00:14 The brand with the most iconic premium chocolate shell. 00:15 00:16 00:17 And you know what I'm talking about. 00:18 That shell literally cracks. 00:19 On my recent grocery run, I was sure to stock up on my favorite Magnum ice cream. 00:20 00:21 This includes the Double Caramel, the Double Raspberry, and the Double Chocolate. 00:22 00:23 00:24 00:25 00:26 00:27 The ice cream is so creamy and then the crack of their signature chocolate shell is perfection. 00:28 00:29 00:30 00:31 00:32 This summer, there is nothing better than celebrating life's little luxury. 00:33 00:34 00:35 00:36 Be sure to add Magnum ice cream bars to your next grocery run. 00:37 00:38 00:39 And one for you!

Transcript

Summer is in full swing! So let's amplify those summer vibes. Have the friends over for a little backyard charcuterie, a craft and of course Magnum Ice Cream Bars! This summer I've teamed up with Magnum Ice Cream to show you how we are living our best summer lives. That's right. The brand with the most iconic premium chocolate shell. And you know what I'm talking about. That shell literally cracks. On my recent grocery run, I was sure to stock up on my favorite Magnum ice cream. This includes the Double Caramel, the Double Raspberry, and the Double Chocolate. The ice cream is so creamy and then the crack of their signature chocolate shell is perfection. This summer, there is nothing better than celebrating life's little luxury. Be sure to add Magnum ice cream bars to your next grocery run. And one for you!

Sunday family dinner 🫶🏻 #sundaydinner #DinnerIdeas #momlife #familymeals #sun

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