THINGS TO LOOK FORWARD TO

@michiganstateu

60.5K followers · usually 10.2K views a post

Views

29.1K

Likes

2.7K

Comments

13

Shares

452

SoundTikTok sound · original sound - kelseyhannahh

View velocity

+11.1K views over 17.2d · ~647/day · 6 observations

Promoted product

Michigan State Universitymsu.edu

BE A SPARTAN — Are you ready to join the next generation of Spartans? Applications are now open for fall 2027.

2 videos

Why it worked

The post effectively uses a visually engaging slideshow format with clear, concise text overlays to showcase a variety of exciting events and activities for incoming students. This creates a sense of community and FOMO (fear of missing out), encouraging engagement and enrollment.

Summary

This photo post from Michigan State University highlights various events and activities for new students during their first week on campus. It showcases opportunities for social connection, exploration of the campus and local area, and participation in campus traditions.

Structure

1Introduction to the first week at MSU
2Move-in and meeting roommates
3New student kick-off events

Original caption

First week as a Spartan is on the clock! 🙂‍↕️ #MichiganState #GoGreen #College #EastLansing #CollegeCampus

More from @michiganstateu

Product placement

Michigan State University: it is the university being promoted, and its mascot, Sparty, is featured. The university's name and branding appear throughout the slides. Removing it would fundamentally change the video's topic. Spartan Quest: an event or activity offered by Michigan State University. Removing it would change the video's content.

On-screen text

THINGS TO LOOK FORWARD TO YOUR FIRST WEEK AT MICHIGAN STATE: Spoiler alert: It's going to be a good one MOVE-IN 🏡 Meet your roomie(s) & Spartan neighbors! Start making your new home Pinterest-board worthy ✨ NEW STUDENT KICK-OFF 💚 Meet Sparty, rally with the band and connect with Spartan faculty & fellow students to kick off your Spartan era SPARTICIPATION 🥳 Explore 1,000+ student orgs, find your people and, stock up on all the freebies 🫴 SPARTY GRAS FALL FEST 🫶 Come for the carnival games and food trucks, stay for the live music, prizes and neon-lit vibes 🪩 EAST LANSING EXTRA-GRAND-ZA 🌟 Explore downtown EL with local businesses, shop & enjoy meeting the community! 🛍️ GLOTOWN 🌎 Head to Munn Ice Arena for late-night skating, a neon silent disco, video games, crafts and more EXPLORE THE DINING HALLS 😋 Bon appétit! Make plans with a new friend and take your new friend and take your meal plan on a campus food crawl 🍕 SPARTAN QUEST 🤠 Come solo or bring your new besties for the ultimate MSU scavenger hunt packed with iconic spots, photo challenges and riddles! Registration required! 🫶 SPARTAN WELCOME WEEK EVENTS 🤓 Campus Open House, Balance at State, Meet the Spartans at Spartan Stadium & MORE! Your calendar is officially booked and busy 🗓️ MAKE SPARTAN BESTIES 🫶 Everyone's new and looking to connect! Make the first move, your future group chat could be one "hi" away. 💚