The video effectively uses a native mention strategy by showing the product in use and highlighting its launch date and availability, making it desirable without an overt sales pitch.
Summary
The video showcases the Kulfi Beauty Lassi Lips Matte Blur Lip Stain, with a creator applying the lipstick. The product is highlighted as launching on August 11th and is available at Sephora and Space NK.
Structure
1Product in bag
2Product revealed
3Creator applies product
4Product details and availability
Original caption
Prepare to take on the day ahead with our new Lassi Lips Matte Blur Lip Stain! Launching 8.11 ☁️ Eileen wearing shade Masala Soda
More from @kulfi.beauty
More breakout videos from this creator.
Product placement
Kulfi Beauty (brand): ACTS - it is a lipstick product that is applied to the lips, making them appear colored. Removing it would change what happens in the video.
Sephora (retailer): APPEARS - it is a retailer where the product is available. Removing it would not change what happens in the video.
Space NK (retailer): APPEARS - it is a retailer where the product is available. Removing it would not change what happens in the video.
Call to action
Launching 8.11
On-screen text
Kulfi
Eileen wearing shade Masala Soda
Transcript
Prepare to take on the day ahead with our new Lassi Lips Matte Blur Lip Stain! Launching 8.11 ☁️ Eileen wearing shade Masala Soda