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@kulfi.beauty — 58x breakout selling Kulfi Beauty Lassi Lips Matte Blur Lip Stain | Overshot

Locked — upgrade to Pro to open.Open on TikTokPro

57.9×Talking HeadOther hookLifestyle

Hook

Prepare to take on the day ahead with our new Lassi Lips Matte Blur Lip Stain! Launching 8.11 ☁️

@kulfi.beauty

112.8K followers · usually 1.4K views a post

Views

80.8K

Likes

1.1K

Comments

29

Shares

16

SoundTikTok sound · Trinity

Promoted product

Kulfi Beauty Lassi Lips Matte Blur Lip Stain

Kulfi brings joy into your beauty routine. Our products encourage play with their unique textures and colors. Our products are vegan, clean, and cruelty-free.

2 videos2 creators→

Why it worked

The video effectively uses a native mention strategy by showing the product in use and highlighting its launch date and availability, making it desirable without an overt sales pitch.

Summary

The video showcases the Kulfi Beauty Lassi Lips Matte Blur Lip Stain, with a creator applying the lipstick. The product is highlighted as launching on August 11th and is available at Sephora and Space NK.

Structure

1Product in bag
2Product revealed
3Creator applies product
4Product details and availability

Original caption

Prepare to take on the day ahead with our new Lassi Lips Matte Blur Lip Stain! Launching 8.11 ☁️ Eileen wearing shade Masala Soda

More from @kulfi.beauty

More breakout videos from this creator.

Product placement

Kulfi Beauty (brand): ACTS - it is a lipstick product that is applied to the lips, making them appear colored. Removing it would change what happens in the video. Sephora (retailer): APPEARS - it is a retailer where the product is available. Removing it would not change what happens in the video. Space NK (retailer): APPEARS - it is a retailer where the product is available. Removing it would not change what happens in the video.

Call to action

Launching 8.11

On-screen text

Kulfi Eileen wearing shade Masala Soda

Transcript

Prepare to take on the day ahead with our new Lassi Lips Matte Blur Lip Stain! Launching 8.11 ☁️ Eileen wearing shade Masala Soda

More in focus now that Lassi Lips Matte Blur Lip Stain is officially here ☁️ The

Kulfi Beauty Matte Blur Lip Stain

383.2Kviews·@kulfi.beauty

Our newest launch blurs the line between matte and comfortable, giving you the b

Kulfi Beauty Matte Blur Lip Stain

250.8Kviews·@kulfi.beauty

Keep the bold pigment or blur it out. The possi(blur)ities are endless with our

Kulfi Beauty Matte Blur Lip Stain

232.3Kviews·@kulfi.beauty

Meet the shades of our upcoming Lassi Lips Matte Blur Lip Stains 💋 A silky form

Kulfi Beauty Lassi Lips Matte Blur Lip Stains

126.5Kviews·@kulfi.beauty

One of the most accomplished feelings if you ask us 😎 Prepare to be in your Mat

Kulfi Beauty Matte Blur Lip Stain

85.1Kviews·@kulfi.beauty

Satisfying your lush lip craving with our latest shades of Lassi Lips Staining L

Lassi Lips Staining Lip Oils

80.4Kviews·@kulfi.beauty

Our NEW Matte Blur Lip Stain is officially live on TikTok Shop! Explore your blu

Kulfi Beauty Matte Blur Lip Stain

52.2Kviews·@kulfi.beauty

The first-of-its-kind, innovative matte lip - Matte Blur Lip Stain 💋 Explore yo