BEFORE

@kulfi.beauty

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SoundTikTok sound · Chill

Promoted product

Kulfi Beauty Matte Blur Lip Stain

Kulfi brings joy into your beauty routine. Our products encourage play with their unique textures and colors. Our products are vegan, clean, and cruelty-free.

5 videos

Why it worked

The visual "before and after" format is highly effective for beauty products, allowing potential customers to quickly see the transformative effect of the lip stain in various shades.

Summary

This is a slideshow of before and after images showcasing different shades of Kulfi Beauty's Matte Blur Lip Stain. Each slide displays a person's lips before application and then after applying one of the six available shades, demonstrating the color transformation.

Structure

1Introduction of the product concept (before)
2Demonstration of 'Earl Grey' shade
3Demonstration of 'Noon Chai' shade
4Demonstration of 'Jujube Fizz' shade

Original caption

Keep the bold pigment or blur it out. The possi(blur)ities are endless with our newest Matte Blur Lip Stain. Discover how you like to blur now on our site @sephora @SPACE NK 💋

More from @kulfi.beauty

Product placement

Kulfi Beauty Matte Blur Lip Stain ACTS - it is applied to lips to change their color and texture, and the results are shown. Removing it would change the video. Sephora APPEARS - it is a retailer where the product is available. Removing it would not change the video. Space NK APPEARS - it is a retailer where the product is available. Removing it would not change the video.