Noon Chai DUSTY PINK

@kulfi.beauty

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SoundTikTok sound · Sade

Promoted product

Kulfi Beauty Matte Blur Lip Stain

Kulfi brings joy into your beauty routine. Our products encourage play with their unique textures and colors. Our products are vegan, clean, and cruelty-free.

5 videos

Why it worked

The visual appeal of the product swatches and lip swatches on diverse skin tones, combined with clear shade names, makes this a highly effective and easily digestible product showcase.

Summary

This is a slideshow showcasing six different shades of Kulfi Beauty's Matte Blur Lip Stain. Each slide displays the shade name and color swatch on the left, and close-ups of lips with the lipstick applied on the right, demonstrating the product's appearance on different skin tones.

Structure

1Introduction of Noon Chai shade
2Introduction of Earl Grey shade
3Introduction of Masala Soda shade
4Introduction of Jujube Fizz shade

Original caption

More in focus now that Lassi Lips Matte Blur Lip Stain is officially here ☁️ The first-of-its-kind matte lip is available now on our site @sephora and @SPACE NK now! Explore how you blur 💜

More from @kulfi.beauty

Product placement

Kulfi Beauty (brand): ACTS - the brand that makes the lip stains shown. Removing it would change what happens in the video. Sephora (retailer): APPEARS - a place where the product is sold. Removing it would not change what happens in the video. SPACE NK (retailer): APPEARS - a place where the product is sold. Removing it would not change what happens in the video.