Wanna hear exciting news?

@kulfi.beauty

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SoundTikTok sound · Positive pop instrumental with a stylish atmosphere(1511158)

Promoted product

Kulfi Beauty Matte Blur Lip Stain

Kulfi brings joy into your beauty routine. Our products encourage play with their unique textures and colors. Our products are vegan, clean, and cruelty-free.

5 videos

Why it worked

The video effectively builds excitement by announcing a new product launch and highlighting its key benefits in a concise and engaging manner, directly targeting a platform where it's now available.

Summary

The creator announces the official launch of Kulfi Beauty's Matte Blur Lip Stain on TikTok Shop. She highlights its innovative, lightweight, hydrating, and long-lasting formula, encouraging viewers to try it.

Structure

1Announces exciting news
2Introduces the Matte Blur Lip Stain
3Highlights its features (lightweight, hydrating, long-lasting, transfer-proof)
4Expresses anticipation for customer feedback

Original caption

Our NEW Matte Blur Lip Stain is officially live on TikTok Shop! Explore your blur now with 6 silky, lightweight shades 💜

More from @kulfi.beauty

Product placement

Kulfi Beauty Matte Blur Lip Stain: ACTS - it is the product being announced, described, and promoted. Removing it would change the video's purpose. Sephora: APPEARS - a retailer where the product is available. Removing it would not change what happens in the video. Space NK: APPEARS - a retailer where the product is available. Removing it would not change what happens in the video.

Call to action

Shop now on TikTok Shop!

On-screen text

Wanna hear exciting news? Our Matte Blur Lip Stain is officially live on TikTok! We can't wait for you to try this first of its kind innovative formula. So lightweight and hydrating for a matte lip while still being long lasting and transfer proof thanks to that special Lassi Lip staining power We can't wait to hear what you think And happy blurring!

Transcript

Wanna hear exciting news? Our Matte Blur Lip Stain is officially live on TikTok! We can't wait for you to try this first of its kind innovative formula. So lightweight and hydrating for a matte lip while still being long lasting and transfer proof thanks to that special Lassi Lip staining power. We can't wait to hear what you think. And happy blurring!