it's very trendy to have these barrier butters or barrier creams

@personaldayskin

72.1K followers · usually 26.6K views a post

Views

297.1K

Likes

14.8K

Comments

45

Shares

71

SoundTikTok sound · original sound - personaldayskin

Promoted product

Overdew Barrier Creampersonalday.com

Created by actress Lili Reinhart and inspired by her own acne journey, Personal Day is 6x award-winning dermatologist-developed, acne-safe skincare that is not only effective—it also makes you look forward to taking care of yourself. Every product is 100% free of acne-triggering ingredients.

Why it worked

The video effectively addresses a common concern for a specific audience (acne-prone skin) by offering a solution that is both luxurious and functional, presented in a relatable and trustworthy manner by the creator.

Summary

The creator discusses the trend of barrier creams and moisturizers, highlighting that for those with acne-prone skin, there's often a fear of using heavy creams. She introduces Overdew Barrier Cream as a solution, praising its luxurious texture and suitability for acne-prone skin without causing breakouts.

Structure

1Introduction to barrier creams
2Addressing fear of heavy creams for acne-prone skin
3Introducing Overdew Barrier Cream

Original caption

if you have breakout-prone or sensitive skin, you've probably been told to avoid thick, rich moisturizers for fear of breakouts. that's why @Lili Reinhart created Overdew Barrier Cream—an intensive hydration moisturizer that delivers all the nourishment your skin barrier needs, without the heaviness. finally, a barrier cream you don't have to be afraid of. available now on TikTok Shop.

More from @personaldayskin

Product placement

Personal Day (ACTS - creator's brand, sells skincare products; removing it would change what happens in the video) Lili Reinhart (APPEARS - actor/creator, name is on clothing and in creator bio; removing it would not change what happens in the video)

Call to action

shop now on TikTok Shop

On-screen text

Praise: "I never knew my skin barrier could feel this good!" I never knew my skin barrier could feel this good!

Transcript

right now it's very trendy to have these barrier butters or barrier creams but for people with acne-prone skin you know you can feel trepidacious about using these heavier creams because there's the fear that it's gonna be too thick or too greasy it has the most beautiful luxurious texture ever this truly is my favorite personal day product I use it every single day you can use it in place of moisturizer or on top of your moisturizer this is a really nice thicker cream you know without the fear of breakouts