as someone that went from having non-sensitive skin

@glowishere

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Glow Aloe Barrier Cream https://docs.google.com/forms/d/e/1FAIpQLSf0TgIAiI4lWOt62UCZaTt1Nr7K54Fk0oRNc2fj61WipEZVUg/viewform?fbclid=PARlRTSARFgiFleHRuA2FlbQIxMABzcnRjBmFwcF9pZA8xMjQwMjQ1NzQyODc0MTQAAaf2m2Xh9Go3DnewzUSPnH9nFYS5XyFZut6LxxfyOnyKyw815WXrN4nN_zPI3g_aem_j5ldT-JTREDNt55NBhO2Eg ↗

Why it worked

The video builds trust by showing the creator's vulnerable 'before' photos and framing the product as a personal solution to a problem she couldn't solve with existing market options.

Summary

The creator explains her journey from having non-sensitive skin to developing various skin issues and why she decided to create her own all-rounder skincare product. She details the product's unique texture, high concentration of active ingredients, and its benefits for skin barrier repair.

Structure

1Creator shares her personal struggle with skin issues
2Explains the motivation behind creating her own product
3Describes the development process and commitment to quality
4Demonstrates the product's unique texture and application

Original caption

if your skin is sensitive, irritated, or just struggling, this is why Serine made this cream #aloemoisturizer #glowaloebarriercream #glassskin #sensitiveskin

More from @glowishere

Their other posts in the index, biggest breakout first.

5

Highlights key ingredients and their benefits

6Encourages viewers to try the product for 7 days

Product placement

The creator holds and demonstrates the Glow Aloe Barrier Cream throughout the video.

Call to action

guys just try it for 7 days

On-screen text

as someone that went from having non-sensitive skin to having rosacea contact dermatitis and breakouts like this when it came to skincare I really needed to repair my barrier I've tried so many skincare recommendations out there especially because I work within the industry and nothing really fully targeted my skin concerns I really wanted to make an all rounder product so I would have one product that works really good for a certain skin condition one product that makes my makeup look really nice but nothing that did all of this nothing that encompassed all my needs and that's why I decided to make this product going into the lab working with formulators working with technology I said one thing I don't care how much it costs to make this if it's going to do the job that I'm asking for it to do we're good to go and even the formulators were like are you sure about this because the texture is very unique it's not what you would expect from a cream like this it looks completely harmless on camera but when you first start using it you could almost feel like is this Vaseline? like what is this texture but once it fully absorbs into the skin it protects it repairs it preps your skin for makeup and you don't need any other moisturizer on top of this 32% aloe vera leaf water extract you see all these PPM's these days going from like 5,000 to 10,000 this 328,000 PPM ceramide NP helps protect and strengthen your skin barrier guys just try it for 7 days

Transcript

as someone that went from having non-sensitive skin to having rosacea, contact dermatitis and breakouts like this, when it came to skincare I really needed to repair my barrier. I've tried so many skincare recommendations out there, especially because I work within the industry and nothing really fully targeted my skin concerns. I really wanted to make an all rounder product so I would have one product that works really good for a certain skin condition, one product that makes my makeup look really nice, but nothing that did all of this, nothing that encompassed all my needs and that's why I decided to make this product. Going into the lab, working with formulators, working with technology, I said one thing: I don't care how much it costs to make this, if it's going to do the job that I'm asking for it to do, we're good to go. And even the formulators were like, are you sure about this? Because the texture is very unique, it's not what you would expect from a cream like this. It looks completely harmless on camera, but when you first start using it, you could almost feel like is this Vaseline? Like what is this texture? But once it fully absorbs into the skin, it protects, it repairs, it preps your skin for makeup and you don't need any other moisturizer on top of this. It contains 32% aloe vera leaf water extract. You see all these PPM's these days going from like 5,000 to 10,000, this is 328,000 PPM. The ceramide NP in this helps protect and strengthen your skin barrier. Guys just try it for 7 days.