there's something

@ayomideadeduro

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SoundTikTok sound · original sound - ayomideadeduro

Promoted product

Ruka hair

We celebrate Black women and create hair products designed with real textures in mind.

2 videos2 creators

Why it worked

The video effectively combines personal experience and product demonstration with a strong cultural narrative about representation and innovation in the beauty industry, making the product desirable and relatable.

Summary

The creator shares their experience getting braids using Ruka hair, highlighting its unique collagen protein fiber composition and scalp-safe properties. They express excitement about the brand's availability at Sephora, emphasizing its significance as a Black-owned hair extensions brand.

Structure

1Introduction to the healing aspect of fresh hairstyles
2Inspiration from Pinterest and decision to recreate a style
3Introduction of Ruka hair and its unique features (collagen, no alkaline lyes)
4

Original caption

This has got to be the most perrrfect all back cornrow style for me xx Ruka will be available at 2 of my favorite LA spots from the 14th of August: Sephora Century City and The Grove! @rukahair ILY & can’t wait to see you at @sephora!! 🖤

More from @ayomideadeduro

Product placement

Ruka hair: ACTS - used to create braids, shown in packaging and as a product. Removing it would change the video's focus. Sephora: APPEARS - mentioned as a retail location for Ruka hair. Removing it would not change what happens in the video. Pinterest: APPEARS - mentioned as the source of inspiration for the hairstyle. Removing it would not change what happens in the video.

Call to action

Ruka will be available at 2 of my favorite LA spots from the 14th of August: Sephora Century City and The Grove! @rukahair ILY & can’t wait to see you at @sephora!! 🖤

On-screen text

there's something deeplly healing about getting your hair freshly done especially when it's that feels so expressive and so you I saw this hairstyle on Pinterest and I absolutely had to recreate it for my braids today guys using Ruka hair and I've been doing What makes Synths 2 different? Made with collagen - not plastic. Scalp-safe and hypoallergenic Built to perform like real hair Synths 2 popular synthetic braiding hair collagen, acrylic polyester, nylon free of alkaline lyes alkaline lyes up to 180°C/360°F zero 180°C/360°F natural soft sheen high sheen yes yes this hair is made with collagen protein fibers zero alkaline lyes which a lot of these hair companies coat their hair in this stuff it causes itching dryness, and inflammation on this packaging full transparency on what the hair is actually made out of and this makes my heart so so happy my hair feels so breathable lightweight and so natural I've actually never felt a synthetic blend like this before it genuinely feels like real hair do you know what's actually crazy this hair at Sephora you don't have to rely on only your local beauty supply as it's always been this is gonna be the first Black-owned hair extensions brand that's been in Sephora in decades so it's a huge huge cultural shift for our community and I am so proud

Transcript

There's something deeply healing about getting your hair freshly done, especially when it's that feels so expressive and so you. I saw this hairstyle on Pinterest and I absolutely had to recreate it for my braids today guys, using Ruka hair. And I've been doing what makes Synths 2 different? Made with collagen - not plastic. Scalp-safe and hypoallergenic. Built to perform like real hair. Synths 2, popular synthetic braiding hair, collagen, acrylic, polyester, nylon. Free of alkaline lyes, alkaline lyes. Up to 180°C/360°F, zero 180°C/360°F. Natural soft sheen, high sheen. Yes, yes. This hair is made with collagen protein fibers, zero alkaline lyes, which a lot of these hair companies coat their hair in this stuff. It causes itching, dryness, and inflammation. On this packaging, full transparency on what the hair is actually made out of. And this makes my heart so, so happy. My hair feels so breathable, lightweight, and so natural. I've actually never felt a synthetic blend like this before. It genuinely feels like real hair. Do you know what's actually crazy? This hair at Sephora. You don't have to rely on only your local beauty supply as it's always been. This is gonna be the first Black-owned hair extensions brand that's been in Sephora in decades. So it's a huge, huge cultural shift for our community and I am so proud.