GUYS!!!!!!!!

@ayomideadeduro

88.7K followers · usually 2.1K views a post

Views

382.9K

Likes

57.3K

Comments

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SoundTikTok sound · original sound - intuitive_aquarius7

Promoted product

SENDOLI

shopsendoli.com

2 videos

Why it worked

The video leverages a personal connection to the product (creator as founder/designer) and a celebratory event context to create an authentic and aspirational promotion. The "what everyone wore" format taps into fashion and lifestyle trends, while the creator's genuine excitement makes the promotion feel relatable and desirable.

Summary

The creator, Jackie, showcases her outfit for a Napa-themed "thirty wine" dinner party. She is wearing a dress she designed for her brand, SENDOLI, and shoes by Giambattista Valli.

Structure

1Introduction and excitement
2Showcasing the event theme
3Introducing herself as the hostess
4Revealing her outfit details (SENDOLI dress)
5

Original caption

words can’t express how surreal this feels 🥹 one of my faves wearing something I designed, for a brand we launched less than two months ago 😫🤍 beyond grateful..

More from @ayomideadeduro

Product placement

SENDOLI (ACTS - creator is founder/creative director, and is wearing a dress designed by her for the brand, which she launched less than two months ago. Removing this would change the context of the video, as it is the product being promoted.)

On-screen text

GUYS!!!!!!!! what everyone wore to a Napa-themed "thirty wine" dinner party @jackieaina

Transcript

GUYS!!!!!!!! what everyone wore to a Napa-themed "thirty wine" dinner party I'm Jackie the hostess and I am wearing Sandoli and my shoes is Giambattista Valli