hairstylist cancelled at the last minute.

@ayomideadeduro

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SoundTikTok sound · original sound - guguslics

Promoted product

Pattern

Hair care products for natural hair designed for curly, coily & tight-textured hair patterns created by award-winning actress & activist Tracee Ellis Ross.

2 videos2 creators

Why it worked

The video relatablely depicts common frustrations (canceled appointments, malfunctioning appliances) and then offers a solution with a specific product, making it feel like a helpful recommendation rather than a direct advertisement.

Summary

The creator's hairstylist canceled last minute, and her Dyson hair dryer also stopped working. She then uses a Pattern hair dryer and attachment to style her hair before doing her skincare and makeup routine.

Structure

1Hairstylist cancels
2Dyson hair dryer malfunctions
3Using Pattern hair dryer
4Styling hair

Original caption

big day for me, but we made it work

More from @ayomideadeduro

Product placement

Dyson (hair dryer): ACTS - used to dry hair, but stopped working. Removing it would change the video. Pattern (hair dryer attachment): ACTS - used to dry hair. Removing it would change the video. Pattern (hair dryer): ACTS - used to dry hair. Removing it would change the video.

On-screen text

hairstylist cancelled at the last minute. great :) my dyson stopped working :) apparently I need to change the filter pattern to the rescue due for a trim mood slightly getting better skin care & makeup time yes. the pics.