TRYING THE WHOLE FOODS BROWN BUTTER COOKIE LATTE

@sevinakhangura

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SoundTikTok sound · original sound - sevinakhangura

Promoted product

Whole Foods Brown Butter Cookie Latte

Why it worked

The video taps into a trending drink on TikTok, leveraging social proof and FOMO (fear of missing out) to generate interest. The creators' positive and descriptive review further encourages viewers to try the product.

Summary

Two friends try the Whole Foods Brown Butter Cookie Latte, which they saw trending on TikTok. They find the drink to be a promising color and taste, noting it's sweet but not overly so, with a distinct cookie butter flavor.

Structure

1Introduction and product reveal
2Showing the drink's appearance
3Mixing the drink
4Tasting and initial reaction
5Describing the flavor profile

Product placement

Original caption

Bonus points because my stomach stayed intact 😃😃 @wholefoodscanada #wholefoods#wholefoodscoffee#wholefoodsbrownbuttercookielatte#coffee

More from @sevinakhangura

On-screen text

TRYING THE WHOLE FOODS BROWN BUTTER COOKIE LATTE

Transcript

Hi guys, we're out Whole Foods trying the brown butter cookie latte. I got with oat milk and this is what it looks like. The color looks really promising. I've seen it all over my TikTok. I can't wait to try it. We're very excited guys. Excited. Let's do a little mix. Cheers. That is really good. That is really good. It's the perfect coffee. Yes, but then also sweet. And not too sweet. And you can really taste the cookie butter. Like usually sometimes flavors like water down but this one's actually you can taste it. Like usually sometimes flavors like water down but this one's actually you can taste it.