Why it worked
The video taps into a trending drink on TikTok, leveraging social proof and FOMO (fear of missing out) to generate interest. The creators' positive and descriptive review further encourages viewers to try the product.
Summary
Two friends try the Whole Foods Brown Butter Cookie Latte, which they saw trending on TikTok. They find the drink to be a promising color and taste, noting it's sweet but not overly so, with a distinct cookie butter flavor.