We need to talk planners

@lizardman051

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Promoted product

Sterling Ink

Sterling Ink offers a bespoke line of planners, notebooks and related accessories. Our designs are inspired by the forms of nature and our ethos lies somewhere in between the real world and that of a whimsical garden.

2 videos2 creators

Why it worked

The video taps into the relatable struggle of finding the perfect planner, a common pain point for stationery enthusiasts. By clearly outlining criteria and showing examples, it invites community engagement and discussion, making viewers feel involved in the decision-making process.

Summary

The creator is looking for a new planner for the 2027 season, moving away from Hobonichi Weeks to a pocket-sized, soft-cover planner that fits in their wallet. They are considering Paper Republic and Sterling Ink, and are asking for viewer suggestions.

Structure

1Introduction to planner search
2Discussing past planner experiences (Hobonichi, Moleskine)
3Establishing criteria: pocket-sized, soft cover, fits in wallet

Original caption

I am officially a free agent for the 2027 planner season ‼️ I am going to move away from the Hibonichi Weeks next year and move back to a pocket sized planner that I can keep on me at all times. Right now, it is looking like a fight between the tried and true @paper republic and a new option for me over at @Sterling Ink. I am very open to other options though, hit me with your suggestions 🙂

More from @lizardman051

Product placement

Paper Republic (ACTS - it is a brand of planner that the creator is considering using, and the creator shows examples of their planners. Removing it would change what happens in the video.) Sterling Ink (ACTS - it is a brand of planner that the creator is considering using, and the creator shows examples of their planners. Removing it would change what happens in the video.) Hobonichi Weeks (ACTS - it is a brand of planner that the creator used previously and is moving away from. Removing it would change what happens in the video.) Louis Vuitton (APPEARS - it is a brand of wallet that the creator mentions. Removing it would not change what happens in the video.)

Call to action

Let me know what you guys are going to use, hit me with your thoughts

On-screen text

PLANNER FREE AGENT ALERT Planner cam: Criteria: Fit in wallet Soft cover Cute

Transcript

We need to talk planners. I am officially a free agent for the 2027 planner season. I am going to move away from the Hobonichi Weeks next year and move back to a pocket sized planner that I can keep on me at all times. Right now, it is looking like a fight between the tried and true Paper Republic and a new option for me over at Sterling Ink. I am very open to other options though, hit me with your suggestions. This is my sixth year of having a physical paper planner. So it needs to be about this big so I can put it in my wallet and keep it on me at all times. That is my main criterion for the 2027 calendar year. This is my sixth year of having a physical paper planner. Before that, I was using a Paper Republic planner. These are all moleskines. These are about as simple as they get. It does not get more simple than this. I used these for four years. They did very, very well. My only misstep was this one, which is a hard cover. I did not use this hard cover one. I hated the hard cover. It's got to be a soft cover. So I'll add that to the criterion list. Needs to be able to fit in my Louis Vuitton Ernest and it needs to be a soft cover. I'm leaning towards Sterling Ink. I really like that gold paper. That's a really nice touch. So right now, it's looking like it's going to come down to Sterling Ink or Paper Republic. I don't know. I'm excited to hear your thoughts. Hit me with your thoughts. What are you guys going to use? I love you guys. Goodbye. Hit me with your thoughts. What are you guys going to use? I love you guys. Goodbye.