We need to talk planners

@lizardman051

11.7K followers · usually 4.3K views a post

Views

75.9K

Likes

8.5K

Comments

347

Shares

113

Promoted product

Sterling Ink

Sterling Ink offers a bespoke line of planners, notebooks and related accessories. Our designs are inspired by the forms of nature and our ethos lies somewhere in between the real world and that of a whimsical garden.

Why it worked

The video taps into the relatable struggle of finding the perfect planner, a common pain point for stationery enthusiasts. By clearly outlining criteria and showing examples, it invites community engagement and discussion, making viewers feel involved in the decision-making process.

Summary

The creator is looking for a new planner for the 2027 season, moving away from Hobonichi Weeks to a pocket-sized, soft-cover planner that fits in their wallet. They are considering Paper Republic and Sterling Ink, and are asking for viewer suggestions.

Free account

Transcript, structure and on-screen text

5 beats, a 313-word transcript and 9 lines of on-screen text — the parts you need to write your own version.

Original caption

I am officially a free agent for the 2027 planner season ‼️ I am going to move away from the Hibonichi Weeks next year and move back to a pocket sized planner that I can keep on me at all times. Right now, it is looking like a fight between the tried and true @paper republic and a new option for me over at @Sterling Ink. I am very open to other options though, hit me with your suggestions 🙂