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7.9Talking HeadDirect Question hookLifestyle
Hook
WHAT PLANNER ARE YOU USING FOR 2027??!
@cozywithelyssia
37.7K followers · usually 9.8K views a post
Views
76.4K
Likes
5.5K
Comments
773
Shares
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Why it worked
The video taps into a common interest within the planner community for the upcoming year, encouraging engagement by asking for personal recommendations and ideas.
Summary
The creator is asking viewers what planner they will be using for 2027, mentioning Hobonichi and Stalogy as possibilities. They are seeking recommendations and ideas from the comments section.
Structure
- 1Asking about 2027 planners
- 2Mentioning Hobonichi's upcoming drop
- 3Listing other planner brands
- 4Requesting planner ideas in comments
Product placement
Hobonichi: a planner brand that is about to drop new products. Its presence is mentioned as a potential choice for the creator's 2027 planner. Removing it would not change what happens in the video.
Stalogy: a planner brand mentioned as a potential choice for the creator's 2027 planner. Removing it would not change what happens in the video.
Wonderland 222: a planner brand mentioned as a potential choice for the creator's 2027 planner. Removing it would not change what happens in the video.
Call to action
Let me know in the comments what your planner plans are for 2027, because I need some ideas.
On-screen text
WHAT PLANNER ARE YOU
USING FOR 2027??!
Original caption
I have no idea what planner I want to use for 2027 🤦🏽♀️ are you using Hobonichi, Stalogy, something else? Let me know what your 20207 planner plans are. I need ideas! #hobonichi #hobonichiweeks #plannerinspiration #plannertok
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