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Hook

Weekly lotioning update: we have a new problem

@clemfom

10.3K followers · usually 1.4K views a post

Views

306.4K

Likes

9.1K

Comments

1.5K

Shares

107

SoundTikTok sound · original sound - clemfom

Promoted product

Naturium

Naturium offers clinically effective skincare and body care powered by potent active ingredients. Discover affordable, luxurious formulas with real results.

5 videos4 creators

Why it worked

The video taps into a relatable, everyday dilemma about skincare routines that many viewers likely experience but haven't articulated, making it highly shareable and engaging.

Summary

The creator discusses a dilemma regarding applying lotion to their feet after showering, questioning whether to apply it to clean feet and risk tracking dirt, or apply it before bed and get it on their hands. They are seeking solutions to this common skincare issue.

Structure

1Introduction to lotioning routine
2The dilemma of applying lotion to feet
3Option 1: Post-shower, pre-hallway
4Option 2: Pre-bedtime, hand-feet issue

Original caption

Weekly lotioning update: we have a new problem @Naturium #beauty #skincare #lotion #shower #selfcareroutine

More from @clemfom

Product placement

Naturium (skincare brand): ACTS - The creator is holding and discussing a Naturium product, implying it is used for skincare. Removing it would change the video's focus. The creator's bio link leads to a ShopMy page, which is a platform for creators to sell products. It APPEARS as the destination for the creator's recommendations, but the video itself does not directly demonstrate or promote ShopMy. Removing it would not change what happens in the video.

On-screen text

Feet hands???

Transcript

And while I do acknowledge that putting lotion on your body is of importance, how the hell are we putting lotion on our feet? Because there's only two options and none of them are good. One, am I getting out of the shower, putting lotion on my clean feet, and then patter pattering down the hall so that all the dust and crust gets on my tootsies? Or am I getting into bed, slathering lotion on to my feet, but now I have hand feet??? Is this a problem I'm creating for myself or is this a true dilemma and has anyone solved it? Because like, my feet aren't getting lotion these days.

You can put a pimple patch on any wound and it will draw out moisture!!!! Not ju