The video uses a relatable "fail" narrative in a DIY beauty context, which often resonates with audiences. The creator's clear disappointment and the unexpected outcome create a strong hook and encourage engagement through comments and shares.
Summary
The creator attempts to dye their hair dark blue using Strawberry Leopard hair dye, but it turns out black. After applying the dye and waiting, they rinse and blow dry their hair, revealing the unexpected black color. They express disappointment and do not recommend the product.
Structure
1Shows hair dye and states intention to dye hair dark blue.
2Prepares by putting on gloves, clipping hair, and applying Vaseline.
3Applies the dye, noting it looks black.
4Waits and rinses the dye.
Original caption
BRUH I WANTED DARK BLUE… 😭 #hairdye #dyedhair #fail #gonewrong #fyp
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5Blow dries hair and reveals it turned black.
6Shows the dye bottle again and expresses dissatisfaction.
Product placement
Strawberry Leopard Shade (hair dye) - ACTS: used to dye hair, visible result is black instead of blue. Removing it would change the video's narrative.
Vaseline - ACTS: applied to skin to prevent staining. Removing it would change the process shown.
Blow dryer - ACTS: used to dry hair. Removing it would change the process shown.
On-screen text
dye my hair dark blue gone wrong...
gloves
hair clip
vaseline
time to dye
looks kinda black...
apply on hair
stained my glove and sink
45 mins later...
time to rinse
blow dry
why is it black
the color i wanted
bruh ig im back to black hair
0/10 dont recommend