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5.5Talking HeadWarning hookLifestyle
Hook
watch me RUIN my hair dying it at home...
@kiyana.ebrahimi
645.7K followers · usually 128.2K views a post
Views
706.7K
Likes
46.2K
Comments
61
Shares
258
Why it worked
The video uses a common "ruin" to "reveal" format that plays on viewer expectations, creating a satisfying reveal of a desirable outcome (beautiful black hair).
Summary
The creator initially pretends to be ruining her hair by dyeing it at home, but then reveals it's a joke and that she loves the black hair color. She then transitions to showing off her styled black hair.
Structure
- 1Creator shows hair with dye, claims she's ruining it
- 2Creator reveals it was a joke
- 3Creator shows off her styled black hair
On-screen text
watch me RUIN my hair
dying it at home...
jk...you can never go
wrong with black
Transcript
That's why I'm throwing shade like it's sunny... jk... you can never go wrong with black
Original caption
not the color I was expecting but this MIGHT be MY color… #hairtransformation ib: @Dr Ree
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