@eatcleanwithlauren — 1,267x breakout

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when the healthy brownies ACTUALLY taste like brownies

@eatcleanwithlauren

7.9K followers · usually 1.3K views a post

Views

1.6M

Likes

121.8K

Comments

437

9.5K

Promoted product

healthy fudgy brownies

Why it worked

The video taps into the common desire for guilt-free indulgence by presenting a recipe for healthy brownies that are claimed to taste as good as traditional ones. The visual appeal of the brownies and the creator's enthusiastic reaction create a strong desire for the viewer to try the recipe.

Summary

The creator demonstrates how to make healthy fudgy brownies using simple ingredients like banana, Greek yogurt, peanut butter, cocoa powder, and maple syrup. She emphasizes that these brownies taste like traditional brownies despite being a healthier option.

Structure

1Eating a healthy brownie and expressing delight
2Showing the ingredients for the brownies
3Mixing the ingredients in a bowl
4Pouring the batter into a baking pan
5Showing a finished brownie and eating it again

Product placement

365 by Whole Foods Market Organic Cocoa Powder: ACTS - used as an ingredient in baking brownies. Removing it would change the recipe. Greek yogurt: ACTS - used as an ingredient in baking brownies. Removing it would change the recipe. Peanut butter: ACTS - used as an ingredient in baking brownies. Removing it would change the recipe. Maple syrup: ACTS - used as an ingredient in baking brownies. Removing it would change the recipe. Chocolate chips: ACTS - used as an ingredient in baking brownies. Removing it would change the recipe.

Original caption

I’m unwell. FULL RECIPE👇🏽 HEALTHY FUDGY BROWNIES 🍫 If you have a ripe banana, make these 👏🏼 So easy, naturally sweetened, and made with simple ingredients. Ingredients: 🍌 1 ripe banana, mashed 🥣1/3 cup greek yogurt 🥜 ½ cup peanut butter 🥚 1 egg 🍁 ¼ cup maple syrup 🍫 4 tbsp unsweetened cocoa powder 🥄 1 tsp baking soda ✨ Splash of vanilla extract 🧂 Pinch of salt 🍫 Chocolate chips (measure with your heart) Directions: 1. Preheat oven to 350°F. 2. Mash bananas until smooth. 3. Mix in yogurt, peanut butter, egg, maple syrup, and vanilla. 4. Stir in cocoa powder, baking soda, and salt. 5. Fold in chocolate chips. 6. Pour into a lined or greased baking dish and top with extra chocolate chips. 7. Bake for about 25–30 minutes. Don’t overbake if you want them extra fudgy! 8. Let cool before slicing. Save this for when the chocolate craving hits 🤎 #Hea#HealthyBrowniesa#HealthyDesserts#EasyRecipesocolateLovers