@betterbakesbygrace — 3x breakout

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these are my

@betterbakesbygrace

138.2K followers · usually 28.8K views a post

Views

85.8K

Likes

10.0K

Comments

1.1K

Promoted product

brown butter brownies

Why it worked

The video taps into the popular "food porn" trend by showcasing visually appealing, decadent brownies with a focus on texture and flavor. The creator's enthusiastic delivery and clear instructions make the recipe seem achievable and desirable.

Summary

The creator demonstrates how to make brown butter brownies, highlighting the importance of browning the butter and whipping the eggs and sugar for a light and fluffy texture. The video concludes with the creator enjoying the finished brownies and encouraging viewers to make them.

Structure

1Showcasing finished brownies
2Explaining the importance of brown butter
3Mixing wet ingredients
4Adding dry ingredients and chocolate chips
5Baking and cutting the brownies
6Enjoying the brownies and encouraging viewers to make them

Product placement

KitchenAid (appears, does not act, removing it would not change what happens in the video); Nestle Toll House (appears, does not act, removing it would not change what happens in the video)

Original caption

THE ONLY BROWNIE RECIPE YOU WILL EVA NEED🗣️ brown. butter. brownies.👀 dense, fudgy & insanely chocolatey with the perfect shiny, craggly crust. YOU MUST MAKE THEM! recipe is below & in more detail on my substack (link in bio!) oh & make sure to save & send this to your brownie loving friends to change their life forever🤭 RECIPE 255g (1⅛ cups) unsalted butter, measured before browning 165g (about 1 cup) semisweet or dark chocolate, chopped 45g (½ cup) unsweetened cocoa powder 3 large eggs 150g (¾ cup, packed) brown sugar 150g (¾ cup) granulated sugar 2 tsp vanilla extract 60g (½ cup) all-purpose flour 1 tsp salt 75g (about ½ cup) chopped chocolate or chocolate chips Brown your butter and pour over the chocolate. Set aside to melt. Whip eggs, sugars and vanilla till light and fluffy. Sieve cocoa powder into melted butter and chocolate. Stream chocolate mixture into eggs and sugar while whisking. Fold in flour, salt & chocolate chips. Pour into a lined 8x8 pan and bake at 350F for 28-35 minutes. EAT & ENJOY MY BABIES🤍🤍 #brownies #brownbutter #baking #recipes