I'm Mikayla Nogueira

@pointofviewbeauty

507.4K followers · usually 16.4K views a post

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134.2K

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13.7K

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Promoted product

POV Beauty

beauty from every angle. skin prep for flawless makeup using proprietary beauty technology.

2 videos2 creators

Why it worked

The video leverages the creator's established popularity and personal endorsement to showcase her own beauty brand's products. The direct mention of a Sephora launch creates urgency and relevance for a large audience.

Summary

Mikayla Nogueira introduces her beauty brand, POV Beauty, and highlights three of its products: Drip It serum, Chill It moisturizer, and Glaze It primer. She emphasizes their benefits for skin hydration, makeup longevity, and overall skin appearance, announcing their launch at Sephora.

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Transcript, structure and on-screen text

6 beats, a 294-word transcript and 1 lines of on-screen text — the parts you need to write your own version.

Original caption

straight from mikayla's sephora bag. 🖤 the pov products she can't stop reaching for—and the ones you'll be able to shop @sephora + @sephoracanada hing in stores and online september 3.