I'm Mikayla Nogueira

@pointofviewbeauty

508.2K followers · usually 17.3K views a post

Views

209.9K

Likes

16.0K

Comments

634

Shares

185

SoundTikTok sound · original sound - pointofviewbeauty

Promoted product

POV Beauty

beauty from every angle. skin prep for flawless makeup using proprietary beauty technology.

3 videos3 creators

Why it worked

The video leverages the creator's established popularity and personal endorsement to showcase her own beauty brand's products. The direct mention of a Sephora launch creates urgency and relevance for a large audience.

Summary

Mikayla Nogueira introduces her beauty brand, POV Beauty, and highlights three of its products: Drip It serum, Chill It moisturizer, and Glaze It primer. She emphasizes their benefits for skin hydration, makeup longevity, and overall skin appearance, announcing their launch at Sephora.

Structure

1Introduction of POV Beauty and Sephora launch
2Showcase of Drip It serum
3Showcase of Chill It moisturizer
4Showcase of Amp It lip treatment

Original caption

straight from mikayla's sephora bag. 🖤 the pov products she can't stop reaching for—and the ones you'll be able to shop @sephora + @sephoracanada hing in stores and online september 3.

More from @pointofviewbeauty

Product placement

Sephora (store/retailer, appears as a shopping bag and is mentioned as a place to shop, removing it would not change the video's core content) Drip It (product, its function as a serum is described and demonstrated, removing it would change the video's content) Chill It (product, its function as a water gel moisturizer is described and demonstrated, removing it would change the video's content) Glaze It (product, its function as a primer is described and demonstrated, removing it would change the video's content)

Call to action

shop @sephora + @sephoracanada hing in stores and online september 3

On-screen text

SEPHORA

Transcript

I'm Mikayla Nogueira, the founder of POV Beauty and we're launching in Sephora on September 3rd and these are my top picks. You have not experienced cushion and body in a serum until you have tried Drip It. This is truly one of the best serums I've ever used. Obviously I'm biased, but it is glass skin in a bottle. It is nourishing, soothing, and let me tell you, you have not seen your makeup until you've tried Drip It. It's going to look the best you've ever seen it. If you want lightweight, plumping hydration, you're gonna go with Chill It. This is a water gel moisturizer, so it feels so lightweight on the skin. If you are someone that worries about pilling with moisturizer when you layer your makeup on top, you don't have to worry about that with Chill It. The one thing everybody needs and their Sephora bag is Amp It. It is the perfect lip treatment. I cannot go without this multiple times a day. I apply this every morning when I wake up, while I'm doing my makeup routine, and at night before bed. When it comes to prep, that first step, Drench It. Drench It is an award-winning, soothing, priming milk. You're gonna notice the texture is super lightweight on the skin. It's good for any skin type. It is immediately hydrating on the skin, feels very refreshing and makeup just melts right into this. Trust me, you have not tried a primer like Glaze It. Award-winning primer that combines skincare with grip and tack that's gonna make sure your makeup stays on all day. Oh, these are a prop. I thought I could take these. I'm sorry. I thought I could take these. These are my...