Why it worked
The video combines the popular ASMR trend with a relatable and aspirational makeup tutorial, using well-known L'Oréal products. The soft-sell approach and focus on satisfying application sounds likely contributed to its appeal.
Summary
This ASMR video demonstrates an easy everyday makeup routine using various L'Oréal Paris products. The creator applies foundation, blush, mascara, lip liner, and lip gloss to achieve a natural look.