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All breakouts
~12.1Talking HeadListicle hookLifestyle
Hook
Makeup favorites at the drugstore
@sosodoesmakeup
60.1K followers · usually 1.6K views a post
Views
17.9K
Likes
287
Comments
5
Shares
91
Promoted product
L'Oréal Glow Paradise Eclat Paradis 130 Nude Heaven
Why it worked
The video likely performed well due to its focus on a popular beauty product, the "dupe" angle which appeals to budget-conscious consumers, and the satisfying close-up application shots common in beauty content.
Summary
The video showcases the L'Oréal Glow Paradise lipstick in the shade Nude Heaven, applying it to the lips to demonstrate its color and finish. The creator mentions it as a potential dupe for YSL lipsticks.
Structure
- 1Close-up of lipstick packaging
- 2Applying lipstick to lips
- 3Showing the finished lip look
- 4Pursing lips with lipstick applied
Product placement
L'Oréal Glow Paradise Eclat Paradis 130 Nude Heaven lipstick: ACTS - it is applied to the lips, and its color and finish are shown. Removing it would change what happens in the video. YSL Loveshine lip oil sticks: APPEARS - it is mentioned as a comparison point, but not shown or used. Removing it would not change what happens in the video.
Original caption
L’Oréal glow paradise 130 — I’ve heard this is a good dupe for the YSL Loveshine lip oil sticks 🤔 #loreal #lipstickswatch #affordablemakeup
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