Growing your hair is one thing...

@edelydesigns

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SoundTikTok sound · original sound - edelydesigns

Promoted product

Olaplex

Reach for OLAPLEX for strong, healthier-looking hair you love. Learn how OLAPLEX Bond Building TechnologyTM protects and strengthens every hair type, texture, and style.

6 videos4 creators

Why it worked

The video effectively demonstrates a complete hair care routine using specific, well-known products, appealing to viewers seeking solutions for hair strength and length retention. The clear visuals and explanation of the products' benefits, combined with the 'soft sell' approach, make it relatable and trustworthy.

Summary

The video demonstrates a hair care routine focused on strengthening and retaining hair length using Olaplex products. It highlights the use of Olaplex No. 4 shampoo, No. 5 conditioner, and No. 7 bonding oil, emphasizing their bond-building technology for repair and shine.

Structure

1Introduction to hair retention challenge
2Showcasing Olaplex shampoo and conditioner
3Demonstrating shampooing and conditioning process

Original caption

Stronger strands, weightless shine, and a routine that helps maximize length retention. Using @Olaplex No.4 Bond Maintenance Strengthening Shampoo, No.5 Bond Maintenance Strengthening Conditioner, and 7 Shine Serum Oil Mist for stronger, shinier, healthier-looking hair. ✨#OlaplexPartner

More from @edelydesigns

Product placement

OLAPLEX No.4 Bond Maintenance Strengthening Shampoo (ACTS - used to wash hair, removing it would change the video's demonstration of a hair care routine; APPEARS - bottles visible on counter, removing them would not change the video's demonstration) OLAPLEX No.5 Bond Maintenance Strengthening Conditioner (ACTS - used to condition hair, removing it would change the video's demonstration of a hair care routine; APPEARS - bottles visible on counter, removing them would not change the video's demonstration) OLAPLEX No.7 Bonding Oil (ACTS - used as a serum mist for shine, removing it would change the video's demonstration of a hair care routine)

On-screen text

Growing your hair is one thing... Retaining it is another. OLAPLEX No.4 Bond Maintenance Strengthening Shampoo and No.5 Bond Maintenance Strengthening Conditioner. Make sure to shake until the serum and oil completely combine!

Transcript

Growing your hair is one thing... Retaining it is another. If no one told you before, you can't maximize length retention without a strengthening routine. And my routine starts in the shower. OLAPLEX No.4 Bond Maintenance Strengthening Shampoo and No.5 Bond Maintenance Strengthening Conditioner. Unlike shampoos that just cleanse, Olaplex's patented bond building technology strengthens while you wash by repairing hair on a molecular level. Plus, the fresh grapefruit mint and sage scent is so good. This wash routine helps to strengthen, hydrate, and repair daily damage. For the glass hair finish, I spray on the Olaplex No.7 Shine Serum Oil Mist. Make sure to shake until the serum and oil completely combine! It's a super fine mist. The result is weightless shine, long-lasting hydration, and repair.