e.l.f. has haircare!

@edelydesigns

1.3M followers · usually 4.5K views a post

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682.8K

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Promoted product

e.l.f. Haircare

Why it worked

The video leverages the popularity of the e.l.f. brand and introduces a new product line with a clear demonstration and an engaging giveaway, tapping into the creator's audience and the platform's shopping features.

Summary

The creator introduces the new e.l.f. haircare line, showcasing several products including shampoo, conditioner, styling cream, anti-frizz spray, and treatment oil. She demonstrates the styling cream and anti-frizz spray, highlighting their benefits and affordability, and announces a giveaway for a PR box.

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Transcript, structure and on-screen text

6 beats, a 265-word transcript and 2 lines of on-screen text — the parts you need to write your own version.

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Original caption

HELLO @elfhaircare !! e.l.f. Hair has entered the chat and I'm genuinely so excited about this launch. ✨ #elfPartner 🏃‍♀️ Run to their TikTok Shop to shop the full collection and exclusive launch bundles while they're available! And because we're celebrating launch day, one lucky follower is going to win the e.l.f. Hair PR box! 🎁 Follow the giveaway details below. #elfhair How to enter to WIN the e.l.f. Hair PR BOX: -Like and share this post with your bestie who needs this! -Follow e.l.f. Haircare on TikTok and Instagram -Tag your bestie in the comments NO PURCH NEC. Open to all U.S. residents, 18+, Entries will open at 12 pm PT on June 16, 2026, and end at 12:00 AM PT on July 31, 2026. See Link in Bio for Official Rules.