e.l.f. has haircare!

@edelydesigns

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SoundTikTok sound · original sound - edelydesigns

Promoted product

e.l.f. Haircare

Discover e.l.f.'s haircare collection — clean, affordable formulas crafted for straight, wavy, curly, and coily hair. Shop now.

2 videos2 creators

Why it worked

The video leverages the popularity of the e.l.f. brand and introduces a new product line with a clear demonstration and an engaging giveaway, tapping into the creator's audience and the platform's shopping features.

Summary

The creator introduces the new e.l.f. haircare line, showcasing several products including shampoo, conditioner, styling cream, anti-frizz spray, and treatment oil. She demonstrates the styling cream and anti-frizz spray, highlighting their benefits and affordability, and announces a giveaway for a PR box.

Structure

1Introduction of e.l.f. haircare
2Showcasing Never Thirsty shampoo and conditioner
3Demonstrating 3-in-1 Wonder Magic Styling Cream and wand
4

Original caption

HELLO @elfhaircare !! e.l.f. Hair has entered the chat and I'm genuinely so excited about this launch. ✨ #elfPartner 🏃‍♀️ Run to their TikTok Shop to shop the full collection and exclusive launch bundles while they're available! And because we're celebrating launch day, one lucky follower is going to win the e.l.f. Hair PR box! 🎁 Follow the giveaway details below. #elfhair How to enter to WIN the e.l.f. Hair PR BOX: -Like and share this post with your bestie who needs this! -Follow e.l.f. Haircare on TikTok and Instagram -Tag your bestie in the comments NO PURCH NEC. Open to all U.S. residents, 18+, Entries will open at 12 pm PT on June 16, 2026, and end at 12:00 AM PT on July 31, 2026. See Link in Bio for Official Rules.

More from @edelydesigns

Product placement

e.l.f. (brand): appears as a watermark and on product packaging. It is the brand of the haircare products being shown and discussed. Removing it would change what happens in the video as the products would be unbranded. e.l.f. Haircare (product line): Acts - the products are shown, described, and demonstrated for use. Removing them would change what happens in the video.

Call to action

Run to their TikTok Shop to shop the full collection and exclusive launch bundles while they're available! Follow the giveaway details below. How to enter to WIN the e.l.f. Hair PR BOX: -Like and share this post with your bestie who needs this! -Follow e.l.f. Hair

On-screen text

#elfpartner e.l.f. has haircare!

Transcript

HELLO @elfhaircare !! e.l.f. Hair has entered the chat and I'm genuinely so excited about this launch. ✨ #elfPartner 🏃‍♀️ Run to their TikTok Shop to shop the full collection and exclusive launch bundles while they're available! And because we're celebrating launch day, one lucky follower is going to win the e.l.f. Hair PR box! 🎁 Follow the giveaway details below. #elfhair How to enter to WIN the e.l.f. Hair PR BOX: -Like and share this post with your bestie who needs this! -Follow e.l.f. Hair I need to walk you guys through this lineup. It's a complete haircare line. First up, we have the Never Thirsty Moisturizing Shampoo and the Never Thirsty Moisturizing Conditioner. Then we have the 3-in-1 Wonder Magic Styling Cream, which I actually use to style my hair today. It has the most delicious citrus scent. And then we have the 3-in-1 Wonder Magic Styling Cream wand, which I will be carrying with me all day to touch up this slick back because we know that this Miami humidity loves to play games. And these next two, I'm extremely excited about because you guys know I love a polished blowout. The Humidity Hero Anti-Frizz Styling Spray designed to repel humidity. And the Gloss Mode Treatment Oil. What I love most about this collection is that it's so affordable, so you can do it yourself. You can shop the entire e.l.f. Haircare collection on their TikTok Shop. And one of my lucky followers actually has the chance to win an entire e.l.f. Hair PR box! Just follow the instructions in the caption.