Red Bull launched @

@k8pekuri

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SoundTikTok sound · original sound - migorengmedia

Promoted product

Red Bull DragonBerry Energizer

2 videos2 creators

Why it worked

The video taps into the relatable experience of ordering a large, indulgent lunch for the office, combined with the novelty of a new product launch (Red Bull at McDonald's). The creator's genuine enjoyment and the visually appealing spread of food create a sense of FOMO and desire.

Summary

The creator shows a large order of McDonald's food and drinks, including the new Red Bull Dragonberry Energizer, which they ordered for their office lunch. They express enjoyment of the food and the drink.

Structure

1Ordering McDonald's for office lunch
2Unpacking the large order
3Enjoying fries
4Trying the Red Bull Dragonberry Energizer
5

Original caption

Go get yourself some chicken nuggets and a Red Bull dragonberry energizer !!!! #mcdonalds #redbull #yum #workperks

More from @k8pekuri

Product placement

McDonald's: ACTS - provides food and drinks for the office lunch. Removing it would mean no lunch. Red Bull: ACTS - a new flavor is launched and consumed. Removing it would mean no Red Bull. The McD app: APPEARS - mentioned as the way to order McDelivery. Removing it would not change what happens in the video.