dreaming about trader joe's

@jessiecostantino

484.7K followers · usually 17.7K views a post

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SoundTikTok sound · 'Tis Autumn

View velocity

+1.5M views over 30.0d · ~50.9K/day · 15 observations

Promoted product

Trader Joe's Pumpkin Brioche

2 videos2 creators

Why it worked

The video taps into the popular "fall aesthetic" and "Trader Joe's haul" trends, leveraging a seasonal product to create relatable and visually appealing content around a cozy breakfast.

Summary

The creator makes french toast using Trader Joe's Pumpkin Brioche bread. The video shows the process of preparing the ingredients and cooking the french toast, culminating in a plated meal.

Structure

1Showcasing Trader Joe's Pumpkin Brioche
2Preparing french toast batter
3Soaking and cooking the brioche
4Plating the finished french toast with sides

Product placement

Trader Joe's Pumpkin Brioche (ACTS - appears to be the main ingredient for the french toast, its packaging is shown and it is used in the recipe; removing it would change the video).