@jessiecostantino — 202x breakout

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I'm making broccoli cheddar soup this week

@jessiecostantino

486.2K followers · usually 13.2K views a post

Views

2.7M

Likes

10.4K

Comments

296

Promoted product

Alexa for Shopping

Why it worked

The video solves a relatable pain point (missing ingredients while cooking) with a clear, functional demonstration of the product's utility, making the ad feel like a helpful tutorial.

Summary

The creator demonstrates how to use the Alexa for Shopping feature to generate an ingredient list and order missing items for a broccoli cheddar soup recipe. She highlights the convenience of the tool for meal planning and grocery shopping.

Structure

1Creator introduces the problem of missing ingredients
2Demonstrates using Alexa for Shopping to generate a list
3Shows Alexa adding missing items to a cart
4Final result of the soup and a call to action

Product placement

(a) Alexa for Shopping: ACTS — the creator uses it to generate an ingredient list, check for missing items, and add them to a shopping cart. Removing it would change the video's core premise. (b) Williams Sonoma: APPEARS — logo on a cutting board. Removing it would not change the video.

Call to action

try Alexa for shopping next time you're shopping for groceries

On-screen text

I'm making broccoli cheddar soup this week and somehow I always get halfway into a recipe before realizing I'm missing something so instead of going through the recipe and searching for every ingredient I'm using Alexa for shopping asking Alexa makes things so much easier and I have a full ingredient list ready to go and because I have some ingredients on hand already Alexa can go ahead and help me shop for the rest I can even ask how long a recipe will take or which bread pairs best with the soup the soup turned out so delicious and the whole process was so seamless try Alexa for shopping next time you're shopping for groceries

Original caption

Alexa for Shopping makes cooking dinner so much easier! i’ll be shopping like this all #soupseason long! #alexaforshopping #fallrecipes #EasyRecipe #ad