MANGO STICKY RICE MATCHA BUT MAKE IT minnesotan?

@thegirlwithmonolids

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SoundTikTok sound · original sound - thegirlwithmonolids

Promoted product

Nur House Cafe

Why it worked

The video taps into a popular trend of "making it [local flavor]" by combining a trendy drink with a specific regional identity. The creator's genuine enthusiasm and the visually appealing drink likely contributed to its shareability.

Summary

The creator visits Nur House Cafe in Minneapolis to try their mango sticky rice matcha. She enjoys the drink and notes that the cafe uses Nomi matcha, which she also purchased to make at home.

Structure

1Introduction of the "Minnesota-style" mango sticky rice matcha concept
2Arrival at Nur House Cafe
3Ordering and receiving the drink
4Tasting and reacting to the matcha
5Showing the Nomi matcha purchased for home use

Product placement

Original caption

I dream about @Nur House Cafe’s mango sticky rice matcha on the daily #minneapolis #twincities #placestoeat #coffeeshop #icedmatcha @Nami Matcha

More from @thegirlwithmonolids

On-screen text

MANGO STICKY RICE MATCHA BUT MAKE IT minnesotan? #modemdayprincess

Transcript

Apparently Nur House or Nur House has really good matcha so let's go try it out I got to hold my pants up Nur House And then menu Oh my goodness Very first make it sticky rice matcha It's so creamy and good They use Nomi matcha too I got a can to make Matchas at home