@thegirlwithmonolids — 27x breakout

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POV: your WI hometown is slowly becoming a vacation spot

@thegirlwithmonolids

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Why it worked

The creator taps into a relatable sentiment of hometown pride and surprise at its growing popularity, using a conversational and slightly humorous tone to engage viewers who may share similar experiences or be curious about lesser-known travel destinations.

Summary

The creator expresses surprise that their hometown of Sheboygan, Wisconsin, is becoming a popular vacation spot, citing influencer visits and new businesses. While initially questioning why people would visit, they acknowledge the town's aesthetic appeal and the benefits of tourism.

Structure

1Surprise at hometown becoming a vacation spot
2Mentioning influencers visiting local attractions
3Questioning the appeal of the hometown
4Acknowledging the town's aesthetic and tourism benefits
5Encouraging viewers to visit and check out local content

On-screen text

POV: your WI hometown is slowly becoming a vacation spot *also feel like new business are always opening too lately!*

Transcript

I absolutely boggles my brain that people come to Sheboygan Wisconsin for like vacation. This past weekend I've seen influencers on my free page visiting Kohler Wisconsin which is like Sheboygan County. I've seen Rock, Wisconsin, I've seen Jazz from New York City here. Since I grew up here, I think to myself, why would you be here? There's nothing to do. You can go to Target, you can get ice cream, do a lake drive, but that's about it. But when I really think about it, we have Kohler, super aesthetic, super pretty. Like Michigan, which is very like summer turn pretty vibe. It's not that crazy. It's very nice to visit. It's a beautiful place. We've never been here. Definitely check it out. I have a lot of Sheboygan content on my page, so I still don't fully get it, but I do want to say that.

Original caption

Not in a bad way tho! I think it’s so interesting and fun to see outsiders’ perspectives of my hometown (and tourism is good for us too) Also w influencer marketing @Coco 💗 when I saw that @jaz visited Kohler, I was GEEKED. #sheboygan #kohlerwi #midwesttravel #wisconsin #chat @rhode skin @Eyebuydirect