The NEW Shark Ion Curl is at Costco!

@costcohotfinds

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SoundTikTok sound · original sound - costcohotfinds

View velocity

+358.4K views over 18.7d · ~19.2K/day · 16 observations

Promoted product

Shark Ion Curl

Why it worked

The video leverages the creator's established audience of Costco shoppers and highlights a desirable, new product at a perceived good value, creating excitement and urgency.

Summary

The creator excitedly announces that the new Shark Ion Curl hair styler is available at Costco. She demonstrates how easy it is to use and showcases the bouncy, long-lasting curls it creates, highlighting the value of the Costco bundle.

Structure

1Announcing Shark Ion Curl at Costco
2Expressing excitement and highlighting the deal
3Demonstrating the curling process
4Showcasing the final curls and their longevity
5Detailing the bundle contents
6

Original caption

💕 By far the best styler I’ve ever used! It’s SO easy to use and the curls are not only bouncy but tight. It’s also super small and lightweight so it travels well. @Shark Beauty #SharkPartner

More from @costcohotfinds

Product placement

Costco: APPEARS - a store name visible on boxes and on-screen text. Removing it would not change what happens in the video. Shark Ion Curl: ACTS - a hair styling tool that is demonstrated being used to curl hair. Removing it would change what happens in the video. Shark Beauty: APPEARS - a brand name mentioned in the caption. Removing it would not change what happens in the video.

On-screen text

The NEW Shark Ion Curl is at Costco!

Transcript

I can't believe Costco just got the new Shark Ion Curl. I've been waiting to get my hands on one of these and I'm so glad I waited because this is the best deal I've seen on it. And the Costco bundle comes with the added attachment and storage bag. This is Shark's most powerful FlexStyle and these are the tightest, bounciest curls and they lasted for days. This bundle comes with the frizz fighter attachment to smooth flyaways and round brush head too. Costco just keeps surprising me with these drops.