Why it worked
The video taps into the popular "Costco finds" trend by highlighting a new, exciting food item from a beloved retailer. The creator's genuine enthusiasm and close-up shots of the product create a strong sense of desire and relatability for viewers.
Summary
A Costco enthusiast shares her excitement about the new buttermilk biscuits available at the Costco bakery. She highlights their size, texture, and homemade taste, expressing her intention to take the rest home to enjoy with jam.
Structure
- 1Introduction of new Costco bakery item
- 2Showcasing the buttermilk biscuits
- 3Describing the biscuits' texture and taste
- 4Expressing satisfaction and future plans
Product placement
Costco: (a) it ACTS - it is the place where the product is sold, and the product is made in-house by Costco. Removing it would change what happens in the video. Kirkland: (b) it merely APPEARS - it is a brand name visible on signage in the store. Removing it would not change what happens in the video.