GET IN AND GET UP GIRLIES!!

@delareilley

2.3M followers · usually 184.3K views a post

Views

1.2M

Likes

128.6K

Comments

255

Shares

279

SoundTikTok sound · original sound - delareilley

Promoted product

CHIC GALA curling iron

Why it worked

The creator's energetic and relatable search for a specific product at a discount retailer, combined with her engagement with viewer comments, creates a sense of shared discovery and excitement.

Summary

The creator excitedly visits a Marshalls store, having heard they might have Bio Ionic curling irons. After searching, she finds several curling irons from other brands, all priced around $20. She ultimately decides to purchase a pink "CHIC GALA" curling iron, despite it not being Bio Ionic, because she needs one for the next day and believes it will work.

Structure

1Excitedly arrives at Marshalls
2Searches for Bio Ionic curling irons
3Discovers other brands and prices
4Chooses a pink CHIC GALA curling iron
5

Original caption

GET IN AND GET UP GIRLIES!! not a bio ionic… it’ll do the job in a pinch #westernfashion #OOTD #outfitideas #hairtutorial #curlingiron

More from @delareilley

Product placement

Marshalls (store): appears, removing it would not change what happens in the video. TYCHE (brand): appears on a box, removing it would not change what happens in the video. INGLAM (brand): appears on a box, removing it would not change what happens in the video. M90 (brand): appears on a box, removing it would not change what happens in the video. Revella (brand): appears on a box, removing it would not change what happens in the video. CHIC GALA (brand): appears on a box, removing it would not change what happens in the video.

On-screen text

New routines don't cost a lot

Transcript

GET IN AND GET UP GIRLIES!! not a bio ionic… it’ll do the job in a pinch We’re going 70 Delores sounds a lot better than 150 and I got a Target right next to my house Target Marshalls whatever Oh baby you better wait for me here I come Now y’all said TJ Max but this is the one next to my house And they own the same stuff the same company I’m pretty sure Oh I’m crossing my fingers and my toes I see the hair products Oh Oh Wait this is not bio ionic They don’t have bio ionic but they have bio ionics with my three sisters fraternal of course which one do we get This was the pink one that people were talking about or it might be this one I found three I found three different ones I think this is the pink one that people were talking about or it might be this one This one’s boring I feel like So we’re gonna put her back Oh they have this one too Oh they have this one too I found three I found three different ones They’re all $20 But which one’s the best one is the question I don’t know I think I want this one Because at least it’s $20 extra long barrel Oh it does it doesn’t open I really need this for tomorrow This one’s pink and cute It’s gonna last because like We need one for tomorrow This one’s pink as well And it’s gonna work because like We need one for tomorrow Past that I don’t know Follow along to see how long it takes me to break this one because apparently my hair is bio Thank you guys so much for all of your comments helping me out I appreciate you You guys are awesome I have to depart because I got to check out now and act like a normal person But thank you guys so much I love you guys the best Peace out It just hit my face I love you guys the best Peace out