Why it worked
The video uses a shocking and attention-grabbing hook about the world ending, which is a common viral topic. It then seamlessly transitions into a promotion for MoneyPilot by relating it to a class-action lawsuit involving a popular product (Sony TVs), making the promotion feel relevant and potentially beneficial to the viewer.
Summary
The creator dramatically announces that the world is supposedly ending tomorrow due to "Project Anchor," but then pivots to promoting MoneyPilot.com, a service that helps users claim money from class-action lawsuits, specifically mentioning a Sony TV settlement.