Why it worked
The video leverages a large, well-known company (Amazon) and a significant monetary figure ($2.5 billion lawsuit) to create intrigue and a sense of urgency. The promise of a 'nice paycheck' and a clear, albeit time-sensitive, call to action encourages immediate engagement.
Summary
The video claims Amazon was sued for $2.5 billion and that Prime members who signed up or tried to cancel between 2019 and 2025 are eligible for a payout. It directs viewers to click a link in the bio to claim their share before the July 27th deadline.
Structure
- 1Amazon sued for $2.5 billion
- 2Eligibility for Prime members
- 3How to claim a piece
- 4Deadline approaching
Product placement
The video mentions an app linked in the creator's bio, which is presented as a way to claim a portion of the $2.5 billion lawsuit settlement from Amazon.
Call to action
JUST CLICK THE LINK IN MY BIO FOR THE APP
On-screen text
HEY AMAZON IS IT TRUE THAT YOU GOT SUED FOR $2.5 BILLION
YES IT'S TRUE
AND IF YOU SIGNED UP TO BE A PRIME MEMBER
OR TRIED TO CANCEL YOUR PRIME MEMBERSHIP
AT ANY POINT BETWEEN 2019 TO 2025
YOU'RE GOING TO GET A NICE PAYCHECK FROM US
HOW CAN I GET A PIECE OF THIS
IT'S ACTUALLY QUITE EASY
BUT YOU HAVE TO ACT FAST BECAUSE THE DEADLINE EXPIRES JULY 27TH
JUST CLICK THE LINK IN MY BIO FOR THE APP