It's time for

@varneyfamily

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Promoted product

Skechersskechers.com

Shop Skechers, The Comfort Technology Company®, for the Hands Free Slip-ins, work shoes, and boots for the whole family. Join Skechers Plus for 20% off and free shipping on any order.

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Why it worked

The video effectively uses children's genuine enthusiasm and playful ratings to showcase the product in a relatable and engaging way. The focus on 'cute and comfy' aligns with parental priorities for back-to-school shopping, making it a soft sell that resonates with the target audience.

Summary

Two girls showcase their back-to-school outfits and rate their Skechers shoes, expressing excitement for the new school year. They highlight the comfort and style of their shoes, with one girl giving her Skechers a rating of 11 out of 10.

Structure

1Introduction of Back-to-School OOTD
2Girls discuss excitement for school
3Rating of Skechers shoes

Original caption

Apparently the most important part of going back to school isn’t learning… it’s looking cute and being comfy with @SkechersKids. Kinsley is obsessed with her Leopard Superstar Skechers and Aria can’t stop talking about the charms on hers. Safe to say these Skechers got a 100/10 from both girls and are officially first-day approved. ✨ #Skecherskids #SkechersPartner #BacktoSchool

More from @varneyfamily

Product placement

Skechers: ACTS - the shoes are shown, discussed, and rated by the children. Removing the name would change the context of the discussion about the shoes. Skechers Kids: ACTS - mentioned in the caption as the brand of the shoes. Removing the name would change the context of the discussion about the shoes.

Call to action

visit skechers.com or your local Skechers store to get your whole family ready for school

On-screen text

Back-to-School OOTD

Transcript

It's time for Back-to-School OOTD What are you girls most excited about for school? My outfit My Skechers not No mom It's about looking Cute and comfy Okay let's rate the fit I give it an 10 out of 10 I give it a 11 out of 10 I love the bow charm and the Skechers I give it a 1 million out of 10 wait these shoes are so cute too Okay I like no I like all of them it's too hard to choose we found all to school favorites at Skechers visit skechers.com or your local Skechers store to get your whole family ready for school Are you girls ready for school? We were born ready