It's time for

@varneyfamily

899.6K followers · usually 19.2K views a post

Views

323.2K

Likes

825

Comments

17

Shares

8

Promoted product

Skechersskechers.com

Shop Skechers, The Comfort Technology Company®, for the Hands Free Slip-ins, work shoes, and boots for the whole family. Join Skechers Plus for 20% off and free shipping on any order.

4 videos4 creators

Why it worked

The video effectively uses children's genuine enthusiasm and playful ratings to showcase the product in a relatable and engaging way. The focus on 'cute and comfy' aligns with parental priorities for back-to-school shopping, making it a soft sell that resonates with the target audience.

Summary

Two girls showcase their back-to-school outfits and rate their Skechers shoes, expressing excitement for the new school year. They highlight the comfort and style of their shoes, with one girl giving her Skechers a rating of 11 out of 10.

Free account

Transcript, structure and on-screen text

5 beats, a 119-word transcript and 2 lines of on-screen text — the parts you need to write your own version.

Original caption

Apparently the most important part of going back to school isn’t learning… it’s looking cute and being comfy with @SkechersKids. Kinsley is obsessed with her Leopard Superstar Skechers and Aria can’t stop talking about the charms on hers. Safe to say these Skechers got a 100/10 from both girls and are officially first-day approved. ✨ #Skecherskids #SkechersPartner #BacktoSchool