In an emergency

@tvnz.official

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Promoted product

TVNZ+tvnz.co.nz

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9 videos

Why it worked

The video leverages a dramatic emergency scenario to highlight the benefit of advance streaming, making the promotion of TVNZ+ feel urgent and relevant to fans of the show.

Summary

This video promotes advance streaming of "Shortland Street" episodes on TVNZ+ for four weeks, starting August 17th. It highlights that viewers can watch episodes faster by using TVNZ+ after Monday's show.

Structure

1Emergency situation
2Need for speed
3Advance streaming on TVNZ+
4Promotion of "Shortland Street" episodes

Original caption

Love the drama, but hate the wait? Get your Ferndale fix faster 🏥 For four weeks from 17 August, watch the week’s Shortland St episodes in advance from 7pm, every Monday on TVNZ+ Advance streaming delivered by Chorus

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Product placement

TVNZ+ (ACTS - it is a streaming service that delivers content, and the video promotes watching content on it; removing it would change what happens in the video) Chorus (APPEARS - it is a sponsor logo that appears on screen, but removing it would not change what happens in the video)

Call to action

Watch all of next week's shorty eps after Monday's show, on TVNZ+

On-screen text

SHORTLAND STREET ADVANCE STREAMING DELIVERED BY CHORUS tvnz+

Transcript

In an emergency, every second counts. Starting now. But speed only matters if you can count on it. Let's go. That's why Chorus is delivering advance streaming of next week's shorty eps. OK. On TVNZ+ after Monday's show.