Hold on 'cause I wanna w-

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18 videos

Why it worked

The video leverages high-drama, viral-style reality TV conflict to capture attention, then seamlessly pivots to a promotional CTA for the platform hosting the show.

Summary

A clip from The Real Housewives of Salt Lake City shows a heated argument between cast members regarding a past music video appearance. The video concludes with a promotional message for the show's availability on the TVNZ+ streaming platform.

Structure

1Cast members argue about past backup dancing roles
2Tension escalates over a WAP video reference
3A cast member asserts her independence
4

Original caption

"Go back to being a back up dancer” the shade is front and centre. The Real Housewives Of Salt Lake City is streaming now on TVNZ+ #BravoVault #StreamOn

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Product placement

The Real Housewives Of Salt Lake City (a reality television show) merely APPEARS as the content being promoted; TVNZ+ (a streaming service) ACTS as the platform where the show is available to watch. Removing the mention of TVNZ+ would change the call to action of the video.

Call to action

The Real Housewives Of Salt Lake City is streaming now on TVNZ+

On-screen text

cause I wanna w- I wanna go here but I wanna start here She's trying to help I'm trying to help You did a WAP video with Jen and Monica JEN SHAH'S WAP VIDEO and you and Monica were backup dancers your interview They asked me a question about what my reaction to your scroll was and I said- You back to being a backup dancer I I said I liked you better- As a were a backup dancer with Monica- Okay in Jen Shah's WAP video And let me be clear I've been solo since I was 6 years old and I'm nobody's backup dancer Go back to being a back up dancer” the shade is front and centre. The Real Housewives Of Salt Lake City is streaming now on TVNZ+

Transcript

Hold on 'cause I wanna w- I wanna go here but I wanna start here. She's trying to help. I'm trying to help. You did a WAP video with Jen and Monica and you and Monica were backup dancers. You started it with your interview. They asked me a question about what my reaction to your scroll was and I said- You said I should go back to being a backup dancer. I- Well, I said I liked you better as a backup dancer when you were a backup dancer with Monica. Okay in Jen Shah's WAP video. And let me be clear, I've been solo since I was 6 years old and I'm nobody's backup dancer.