Trillionaire Thugs.

@tvnz.official

1.4M followers · usually 2.7K views a post

Views

1.2M

Likes

353

Comments

5

Shares

29

SoundTikTok sound · original sound - tvnz.official

Promoted product

TVNZ+tvnz.co.nz

Watch free movies, TV shows, news, sport & live TV online. Enjoy local, international and popular entertainment. Stream to your smart TV, game console, PC, Mac, mobile, tablet.

18 videos

Why it worked

The video uses high-stakes, emotional soundbites and a fast-paced editing style to create intrigue around a controversial topic, effectively positioning the documentary as the definitive answer to the mystery.

Summary

This video is a trailer for a documentary titled "Bling, Hype and Heartbreak" which explores the rise and fall of the Trillionaire Thugs NFT project. It features interviews with participants and promotes the documentary as available for streaming on the TVNZ+ platform.

Structure

1Introduction to the Trillionaire Thugs NFT project
2Testimonials about the initial hype and financial loss
3Allegations of the project being a pyramid scheme

Original caption

Everyone saw the flex. Not everyone saw what it cost. This is the true story behind #TrillionaireThugs. NEW: Bling, Hype and Heartbreak is streaming now on TVNZ+ #StreamOn Made with the support of NZ On Air.

More from @tvnz.official

Product placement

(a) TVNZ+ ACTS — it is the streaming platform where the documentary "Bling, Hype and Heartbreak" is hosted and available to watch; the video explicitly directs the viewer to stream it there. (b) NZ On Air APPEARS — a logo and credit for funding the production; removing it would not change the video's promotional intent for the documentary.

Call to action

STREAMING NOW on TVNZ+

On-screen text

TRILLIONAIRE THUGS FROM NFTS TO WTF THE CONTROVERSIAL THE TRUE STORY FROM THE PEOPLE WHO LIVED IT BLING HYPE AND HEARTBREAK STREAMING NOW tvnz+ STREAM ON

Transcript

Trillionaire Thugs. People thought that they had struck gold. We're going to make so much money. All our money's gone. What the hell's going on? Price just started going like, it just went down. I feel bad for saying this. This is a pyramid scheme. Was it a game? I don't even know. It's not a scam. It's a massive achievement. Some people aren't going to be happy with what's going to be said. Bling, Hype and Heartbreak, streaming now on TVNZ+.