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Promoted product

TVNZ+tvnz.co.nz

Watch free movies, TV shows, news, sport & live TV online. Enjoy local, international and popular entertainment. Stream to your smart TV, game console, PC, Mac, mobile, tablet.

9 videos

Why it worked

The video leverages the success of "Ozark" and hints at a compelling crime drama plot to create intrigue, driving viewers to the streaming service TVNZ+ to watch the new series "M.I.A."

Summary

This video promotes the streaming service TVNZ+ by highlighting the new series "M.I.A.", which is from the co-creator of Ozark. It features dramatic scenes and voiceovers hinting at a crime thriller plot, encouraging viewers to watch the series on the platform.

Structure

1Introduction of the series M.I.A. and its connection to Ozark
2Hints of a crime thriller plot involving cartels and family destruction
3Focus on a female protagonist seeking revenge

Original caption

Killers aren't born. They're made. From the co-creator of Ozark comes new series #MIA streaming now on TVNZ+ #StreamOn

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Product placement

tvnz+ ACTS - it is a streaming service that provides content, including the series M.I.A. Removing it would mean the content is unavailable. It appears as a logo and on-screen text throughout the video.

Call to action

Watch M.I.A. streaming now on TVNZ+

On-screen text

tvnz+ M.I.A. STREAMING NOW tvnz+ ST STREAM ON

Transcript

The founder in the ocean. Why she Miami to do with a dozen men? You know how many cartels operate in South Florida? 12 men destroyed my family. I'm going to find them. All of them. I need a new identity. Why? 12 is too many for one girl. I'm not just any girl. MIA. Streaming now. TVNZ+.