Someone has to Explain...

@brickbybrick034

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SoundTikTok sound · original sound - brickbybrick034

Promoted product

Home Depot

The Home Depot

5 videos4 creators

Why it worked

The video highlights a common and frustrating consumer experience where advertised 'free' services lead to unexpected price increases, creating relatable content that resonates with viewers and encourages engagement.

Summary

The creator is attempting to order kitchen cabinets from Home Depot and discovers that while pickup is advertised as free, switching to delivery significantly increases the price of the items. This discrepancy leads them to question the 'free' delivery offer.

Structure

1Introduction to the problem: 'free' delivery
2Attempting to order cabinets and observing initial pricing
3Switching delivery option and noticing price increase
4Realization that delivery is not free and questioning the offer

Original caption

Is "free" ever really free? #DIY #cabinets #homedepot

More from @brickbybrick034

Product placement

Home Depot: ACTS - The interface is operated to browse and select kitchen cabinets, and the price changes based on delivery options. Removing it would change what happens in the video.

On-screen text

Someone has to Explain...

Transcript

Is "free" ever really free? This is crazy. What's going on? So I'm trying to order the cabinets and it says look. It says pick up is free and delivery is free, right? Look at the total. We're ordering a bunch of cabinets. Then I switch delivery. It changes the price. The price of the item goes up. It's not free. It's telling you it's free. There's making the product more expensive. If not, I feel like somebody needs to explain. That's crazy.