I used to love Home Depot...

@brickbybrick034

9.4K followers · usually 1.5K views a post

Views

68.5K

Likes

3.8K

Comments

423

Shares

155

SoundTikTok sound · original sound - brickbybrick034

Why it worked

The video tapped into a common frustration with retail pricing discrepancies and the perceived inflexibility of customer service, resonating with viewers who have experienced similar issues.

Summary

The creator expresses frustration with Home Depot's pricing practices after finding a significant discrepancy between the online price and the in-store price for a Bosch laser level. Despite the store's price match policy, the employee refused to honor the online price, leading the creator to purchase it cheaper on Amazon.

Structure

1Expresses frustration with Home Depot's pricing.
2Purchases a Bosch laser level.
3Discovers a price discrepancy between online and in-store.
4Employee refuses to price match.
5Purchases the item cheaper on Amazon.

Product placement

Home Depot (a retail store that sells home improvement supplies) ACTS as the location where the product is purchased. Removing it would change the context of the story. Bosch (a brand of power tools and appliances) ACTS as the brand of the laser level. Removing it would make the product unidentifiable. Amazon (an e-commerce platform) ACTS as a competitor retailer where the product can be purchased for less. Removing it would change the context of the story.

On-screen text

I used to love Home Depot...

Original caption

Still overpaid by $50 but I needed it today 😅 #tools #scam

More from @brickbybrick034

More breakout videos from this creator.

Transcript

Predatory pricing is getting so bad. Like, I'm at the Home Depot right now, okay? Bought this Bosch laser level. They didn't have a price on the shelf, so I looked it up online. It was 129. I get to the front, they ring it up, I think it was like 160. And I was like, you guys like price match? I pull out my phone and I go, actually, your own website, it's 129. The girl working at the Home Depot says, we can't take that. We can't take that. They want you to buy it online? What are you talking about? They want me to buy it online? I'm here. I'm in the store. I'm holding the item. What? What? That's literally your price. That's your price. What do you mean, Home Depot? Anyway, I ended up making out a little bit because I plugged the number into Google and I got it on Amazon for like 10 bucks cheaper than their price, even. And they do price match like other stores. But I don't know what parallel universe we're living in where things like this makes sense.